Programmatic Video Ads – The Gleaming Path for Advertisers to Follow
Thanks to the arrival of high-speed data connectivity, and technologies like 3G, 4G, the upcoming 5G and fibre-based broadband services facilitating speeds of 100 Mbps, text-based content is slowly turning... read more
Traversing the Entrepreneurial Path – Difficult But Not Impossible
Hiren Shah, CEO and owner of Vertoz Advertising Ltd. shared with the Entrepreneur India the challenges aspiring entrepreneurs are bound to face during their journey of building up a business of their dreams.... read more
Riding The New Wave
Vertoz’s Founders Ashish and Hiren Shah in a candid conversation with Entrepreneur India, on their Entrepreneurial journey and growth in the booming programmatic advertising space A decade before Vertoz... read more
GDPR: The End of Programmatic or A New Beginning?
The specter of GDPR looms large as the clock ticks on. 25th May 2018 is fast approaching. The fate of many businesses depend on it. How did we reach this point? What should be the road map from here? Is there... read more
Programmatic Advertising takes a lion’s share in US digital display advertising
Programmatic advertising has taken the digital display ads industry in the US by storm and how! As per a recent report from eMarketer, a staggering 80% or more of digital display ads in the US will be bought... read more
Ashish Shah discussing with Business Standard programmatic advertising
Programmatic Advertising is redefining the way advertising is done in India. It is an innovative and tech-savvy approach towards advertising and is the future of advertising in India. Here is Vertoz’s... read more
Beneficiary secrets about Programmatic!
In the era of ‘commoditization’, even programmatic comprised of economic value and it is distinguishable in terms of uniqueness and brand name. It’s all about the positives that the booming... read more