programmatic Archives

Secrets About Programmatic Buying and Selling

BlogFebruary 5, 2020154Views 0Likes 0Comments

The speed of technological development has ushered in industry 4.0, which features the trend towards automation, data exchange and artificial intelligence. The advertising industry is reflecting similar trends. In this era of ‘commoditization’, everything is about performance and results. The advertising industry is no bar. But thanks to the advent of digital advertising, it is…

5 Ways to Crack the Startup Code

NewsroomJanuary 14, 2019107Views 0Likes 0Comments

Traversing the entrepreneurial path has got its own ups and downs. On the plus side, it allows the entrepreneur to make an impact on the society, but it can get equally testing when the going gets tough. During these time, a few words of wisdom from the ones who have been down that road, make…

Programmatic Video Ads – The Gleaming Path for Advertisers to Follow

NewsroomDecember 19, 2018128Views 0Likes 0Comments

Thanks to the arrival of high-speed data connectivity, and technologies like 3G, 4G, the upcoming 5G and fibre-based broadband services facilitating speeds of 100 Mbps, text-based content is slowly turning obsolete. Videos are the latest thing.In a fortnightly column named #SimplyProgrammatic, published on AdAge India and authored by Ashish Shah (Founder and CEO, Vertoz) he…

Traversing the Entrepreneurial Path – Difficult But Not Impossible

NewsroomDecember 6, 2018147Views 0Likes 0Comments

Hiren Shah, CEO and owner of Vertoz Advertising Ltd. shared with the Entrepreneur India the challenges aspiring entrepreneurs are bound to face during their journey of building up a business of their dreams. The terminal goal for any business is to generate brand awareness and revenues. No one individual has complete knowledge about the commercial side…

Riding The New Wave

NewsroomOctober 15, 2018118Views 0Likes 0Comments

Vertoz’s Founders Ashish and Hiren Shah in a candid conversation with Entrepreneur India, on their Entrepreneurial journey and growth in the booming programmatic advertising spaceA decade before Vertoz came into existence, Ashish Shah & Hiren Shah started their first venture called Indiafreemail.com, which had brought down the mailing period for international posts from 30-45 days…

GDPR: The End of Programmatic or A New Beginning?

NewsroomMay 11, 20181KViews 0Likes 0Comments

The specter of GDPR looms large as the clock ticks on. 25th May 2018 is fast approaching. The fate of many businesses depend on it. How did we reach this point? What should be the road map from here? Is there any hope left? Ashish Shah (Founder & CEO, Vertoz) answers these questions and the…

Programmatic Advertising takes a lion’s share in US digital display advertising

BlogApril 26, 2018120Views 0Likes 0Comments

Programmatic advertising has taken the digital display ads industry in the US by storm and how! As per a recent report from eMarketer, a staggering 80% or more of digital display ads in the US will be bought programmatically in 2018. When Americans think of digital display ads, they think of programmatic advertising. It’s almost synonymous!…

Ashish Shah discussing with Business Standard programmatic advertising

NewsroomApril 2, 2018121Views 0Likes 0Comments

Programmatic Advertising is redefining the way advertising is done in India. It is an innovative and tech-savvy approach towards advertising and is the future of advertising in India. Here is Vertoz's Founder and CEO, Ashish Shah, in a candid interview with Business Standard, explaining the nitty-gritty of programmatic advertising.Ashish is of the opinion that programmatic…

Unveiling the new us! Vertoz at Adtech New Delhi 2016

BlogJanuary 21, 2016120Views 0Likes 0Comments

This March, Vertoz- IngeniousPlex is excited to announce its participation at ad: tech New Delhi 2016! The reason behind Vertoz exhibiting at ad:tech is because the event is considered as an epitome of Digital Marketing and Advertising! This March 2016, ad:tech stops in New Delhi and we will be exhibiting at booth number 6 and…

Why Programmatic buying is the new buzz word in our industry?

BlogJanuary 7, 2016121Views 0Likes 0Comments

The programmatic buying and selling of advertising, automation, real-time bidding and the digital media are moving rapidly. More than 20% of all digital advertising is sold by one machine talking to another machine. This generates a substantial amount of opportunity to create effectiveness in the newly formed market and continues to drive advertising money into…

Tag: programmatic

Secrets About Programmatic Buying and Selling

5 Ways to Crack the Startup Code

Programmatic Video Ads – The Gleaming Path for Advertisers to Follow

Traversing the Entrepreneurial Path – Difficult But Not Impossible

Riding The New Wave

GDPR: The End of Programmatic or A New Beginning?

Programmatic Advertising takes a lion’s share in US digital display advertising

Ashish Shah discussing with Business Standard programmatic advertising

Unveiling the new us! Vertoz at Adtech New Delhi 2016

Why Programmatic buying is the new buzz word in our industry?

Who We Are

What We Offer

Quick Links

Social Media Links

MEMBER OF

+1 840 841 25 69