Programmatic Ad Buying Optimizes Media Spend
Programmatic advertising is all about audience discovery and accurate targeting. All the brands now want to do very specific and apt targeting. They want to select publishing platforms that can fetch in the... read more
Programmatic Advertising Replaces Traditional Media Buying and Selling
During this interaction our CEO, Ashish Shah gave insights about his brainchild and also explained why Vertoz should be on the priority list of publishers and advertisers. What is so special about our... read more
Handy alternative to traditional ad buying: Programmatic Buying
As online advertising technology seeks development, new approaches are continuously being tested to create abilities around the buying of ad space. Lately, media buyers are moving towards the programmatic... read more
Beneficiary secrets about ‘programmatic’ buying
Soon, all brands will be assured in their ability to use programmatic buying to engage and move their audiences when it matters the most. Programmatic advertising has proven to be a great tool for the online... read more
Thank you for visiting us at Adtech New Delhi 2016!
With some great conversations and interesting rounds of the exhibition, we truly had an awesome ad:tech New Delhi 2016, held at Leela Ambience Hotel & Residences, Gurgaon on 3rd & 4th March. We... read more
Can Programmatic Buying achieve marketer’s dream of 1:1 marketing?
There is no hush-hush regarding programmatic buying and real-time bidding! They have changed the face of the digital media market vigorously. As digital marketing continues to transform, the challenge for... read more
Traffic Duplication: A treacherous threat might reach you this year!
A new impending hitch in the world of programmatic advertising: traffic duplication. The practice of traffic duplication is neither prohibited nor banned! For advertisers to feel relaxed along with a hike in... read more