How New Age Technologies Are Changing the Ad-Tech Industry
We have been blessed with the new age technologies like Cloud computing, Programmatic Advertising, Big data, Artificial Intelligence (AI) & machine learning, etc. These technologies have changed the way businesses reach out to their consumers. Post the invention of these technologies, advertising has taken a new form, providing cutting-edge ad solutions. Ashish Shah (Founder & […]
Programmatic Advertising takes a lion’s share in US digital display advertising
Programmatic advertising has taken the digital display ads industry in the US by storm and how! As per a recent report from eMarketer, a staggering 80% or more of digital display ads in the US will be bought programmatically in 2018. When Americans think of digital display ads, they think of programmatic advertising. It’s almost […]
Ashish Shah discussing with Business Standard programmatic advertising
Programmatic Advertising is redefining the way advertising is done in India. It is an innovative and tech-savvy approach towards advertising and is the future of advertising in India. Here is Vertoz’s Founder and CEO, Ashish Shah, in a candid interview with Business Standard, explaining the nitty-gritty of programmatic advertising. Ashish is of the opinion that […]
The Importance of Picking the Right Creative for Programmatic Advertising
More than half of the marketers’ budget is projected to be spent on programmatic advertising and marketers are seeing great returns through programmatic ads as compared to the traditional media buying and selling. Programmatic advertising has proven to be very effective for advertisers thereby directly increasing their Returns on Investment (ROI). The tech behind the […]
Domain Spoofing: A threat to programmatic advertising landscape
Domain spoofing has been one of the major problems that Ad industry has faced, this has been prevailing for many years now. The conversations surrounding the topic re-surfaced in late 2016 and again in late 2017 after two separate reports exposed how the ad industry was possibly losing millions each day to Bot views. These […]
Politicians Are Using The Power Of Programmatic For Elections 2017
Today, even local political campaigns are finding that an online presence is vital to election success. Candidates can be easily outshined by opponents who simply run a better online campaign. Knowing the opportunities and taking advantage of them will improve their chance of success. Programmatic is helping all these political parties in delivering their agendas, […]
Trending now in programmatic advertising – Ashish Shah
The programmatic world is evolving every day. Programmatic buying has been gaining motion in India as an efficient way to buy advertising inventory. Header bidding is currently trending in the programmatic advertising industry. Ashish Shah, Founder & CEO, Vertoz, talks about the new trends as well as the various positives of programmatic advertising for different […]
Vertoz Appoints Sanjay Dubey As Senior Sales Director
Vertoz is thrilled to announce the appointment of Sanjay Dubey as its Senior Sales Director – India Vertoz. Vertoz has global presence and clients spread across the world, believes Mr. Dubey’s over 20 years of rich and detailed experience in multi-platform brand marketing and business development would further accelerate the growth and momentum of the […]
Programmatic Advertising Strategies
In this interview, Ashish Shah talks about the company’s strategic vision and growth in providing state-of-the-art services. He speaks about how he is working to keeping the company stable and setting it on the path to profitability and success. For him, the utmost reward is the daily thrill of working with a team that shares […]
How It All Started – Vertoz
During this interaction with a leading daily of India, Loksatta, our CEO, Ashish Shah shared thoughts on how it all started for Trunkoz Group and also the birth of it’s online advertising business – Vertoz. In this interview he gives advice to upcoming entrepreneurs – Give some new product or a new service to customers. […]