Secrets About Programmatic Buying and Selling
The speed of technological development has ushered in industry 4.0, which features the trend towards automation, data exchange and artificial intelligence. The advertising industry is reflecting similar trends. In this era of ‘commoditization’, everything is about performance and results. The advertising industry is no bar. But thanks to the advent of digital advertising, it is […]
Programmatic Advertising: Reshaping the Dimensions of Indian Advertising
Ashish Shah, founder and CEO of Vertoz Advertising Ltd., explains the growing significance of programmatic advertising in the world of digital advertising. Programmatic Advertising with the use of its algorithms automates and streamlines the buying and selling of digital inventory and also eliminates human intervention up to a great extent. The cutting-edge technologies like AI (Artificial […]
Omnichannel Targeting – How Programmatic Advertising Helps Brands Handle Omnipresent Consumers
With the burgeoning world of digital technology, advertisers have to strain through the clutter of audiences to reach the desired audience. This mammoth of a task gets more feasible with the implementation of programmatic technologies like omnichannel targeting. It helps in providing advertisers with a personalized brand communication that enables them to stand out from […]
Connected TV & Programmatic Advertising – A Match Made In Heaven
“Connected TV” is an emerging technology that fuses together the entertainment and technology sectors. It has been a buzzword for quite some time now, with people seeking clarity on the term. We totally get it! So, we have got you all you should know about Connected TV. Dive right in! Ashish Shah, (Founder & CEO, […]
How Programmatic Advertising Will Help You Sail through the Digital Disruption
With the introduction of digital media, an evolution has emerged in the field of advertising. The consumption patterns have drastically changed. Everyone is going digital. Businesses are also making their online presence felt in order to meet their customers. The digital world has also made it easier for businesses to know the changing needs of […]
Why OTTs Should Give a Thumbs-Up to Programmatic Advertising
With the arrival of Over-The-Top (OTT) platforms the entertainment equation for a majority of the crowd has taken a serious turn. No longer are we required to be available in front of the TV at a specified time to watch our favourite show. OTT platforms like Netflix, Amazon Prime Video along with their Indian counterparts […]
Vertoz Appoints Kishore M. Naidu as Chief Revenue Officer
It is our pleasure to announce the appointment of Kishore M. Naidu. as Chief Revenue Officer (CRO). Based from Vertoz’s Mumbai headquaters, he will be responsible for spearheading the company’s strategy and business growth. Apart from the revenue growth of the business, he will also be responsible for identifying new revenue streamlines, aligning technology & […]
Native Advertising: The Panacea for Your Advertising Woes
The digital transformation has changed the way we live in this digital age. The way we watch TV, the way we play games, the way we order food. Businesses are no bar to this. The offerings, the strategies, the marketing campaigns, the way advertising is done – everything is undergoing a reform. This has effected […]
Impact of GDPR on the Indian Tech Sector
With less than a fortnight to go, GDPR now lurks just around the corner. Its reverberation will be felt throughout the world, including India. AdAge India recently spoke with Ashish Shah (Founder & CEO, Vertoz) on how it might affect the Indian Tech sector. Here are a few excerpts. Any company under the sun, who […]
GDPR: The End of Programmatic or A New Beginning?
The specter of GDPR looms large as the clock ticks on. 25th May 2018 is fast approaching. The fate of many businesses depend on it. How did we reach this point? What should be the road map from here? Is there any hope left? Ashish Shah (Founder & CEO, Vertoz) answers these questions and the […]