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Entrepreneur India

Traversing the Entrepreneurial Path – Difficult But Not Impossible

Hiren Shah, CEO and owner of Vertoz Advertising Ltd. shared with the Entrepreneur India theKnow More

Programmatic Advertising: Reshaping the Dimensions of Indian Advertising

Ashish Shah, founder and CEO of Vertoz Advertising Ltd., explains the growing significance of programmatic advertisingKnow More

How Dynamic Creative Optimization Helps Boost Direct Responses

Dynamic Creative Optimization (DCO) to ad creatives is like SEO to websites. It works asKnow More


How ad-tech industry is overtaking traditional media

Did you know that programmatic advertising now accounts for more than 80% of the digitalKnow More

Uncharted markets drive growth for digital advertising in India

Google India and the Boston Consulting Group (BCG) recently released a new forecast that India’sKnow More


Ad spends on the rise – what it means for digital advertising

The Indian market is full of opportunities for the advertising sector. It promises an allKnow More

Union Budget 2018 – A Growth Driver For The Advertising Sector

Government’s fifth Union Budget which was presented on February 01, 2018, had in store a slewKnow More

Beginners guide to programmatic advertising

Programmatic ad buying is changing the face of digital advertising, globally. Programmatic ad spends grewKnow More

Elevate Your Digital Advertising Strategy to Meet Customers’ Need

Digital advertising is a multifaceted process; the idea is to build a creative concept thatKnow More


Beneficiary secrets about Programmatic!

In the era of ‘commoditization’, even programmatic comprised of economic value and it is distinguishableKnow More