An average internet user is drowned in the deluge of 200 to 500 digital ads everyday. Hardly a few ads are able to make an impact and fulfil their objective. Ashish Shah has addressed this grave problem in his article titled “Are intrusive ads eating advertisers’ money?” published in the Deccan Chronicle. According to him,…
In today’s free market economy, brands are competing with each other to dominate the market. It is done either by playing around with costs or improving the quality of their products. As competition is cut throat, in order to still remain in the market, brands need to take extra efforts to keep their potential customers…