Skip to content Skip to footer

Concepts intertwined: Search engine marketing and Cost per click!


The notion behind search engine marketing is pretty simple: when a customer searches the web through a search engine, that particular individual is on a hunt mode. It’s a unique psychological state and a signal to the marketers that an individual is looking for information, often of a direct or indirect commercial nature.

It’s a distinctive process because search engine marketing is a form of internet marketing. It includes the promotion of websites by increasing their prominence in search engine results mainly through paid advertising. Search engine marketing strategies encapsulates search engine optimization which regulates online content to attain a higher ranking in search engine result pages to enhance cost per click listings.

Cost per click is also popularly known as pay per click. It is an internet advertising model used to draw traffic to websites and it is an inevitable part of search engine marketing. It is the scenario in which advertisers pay or reimburse the publisher when the ad is being clicked. Cost per click can be defined as the amount paid over to get an advertisement clicked. With the help of the search engines, advertisers usually bid on keywords related to their target market.

Search engine marketing is a process of marketing a business via paid advertisements that appear on search engine pages. Cost per click is a part of a search engine marketing strategy. Through cost per click advertisements both the publishers and the advertisers are in a profit maximization zone.

The utmost forte of search engine marketing: It offers advertisers with an opportunity to put their ads in front of the interested customers. These interested customers are ready to buy at the precise moment and they are also ready to make an acquisition. No other advertising medium can channelize this, which is why search engine marketing is so effective and such a remarkably powerful medium to grow your business successfully.