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Ingenious Plex

AI Fueled Programmatic Advertising Platform

Ingenious Plex

Vertoz’s Ingenious Plex is an intelligent Programmatic Advertising Platform (Demand Side Platform) that offers smart and data-driven solutions for advertising and branding needs. It enables advertisers to leverage Real-Time Bidding (RTB) technique and its niche targeting capabilities to run better-performing ad campaigns. Achieve your campaign objectives with our advanced advertising capabilities.

Open Auction RTB

Real-Time Bidding is a transparent, competitive and data-oriented way of digital media buying. Target the most relevant audience for your campaign in real-time.

Programmatic Direct
(Programmatic Guaranteed)

Getting premium inventory’s direct deal from your favourite publisher is now easy, that too without any human intervention or competition.

Private Marketplace (PMP Deals)

Get PMP deal invite from premium publishers and be a part of the select advertisers’ list to compete for the inventory. Less competition and more visibility.

Answering Your Advertising and Branding Needs

Easy campaign setup and quick start

You don’t need to be a certified campaign manager to start campaigns on Vertoz’s programmatic platform.

Data-Driven Targeting

The power of data can do wonders in helping you get in front of the right audience, at the right time. Leverage the power of data to gain granular audience insights, which enable you to craft highly optimized media strategies.

Retargeting suite

Expand your target audience across premium sites throughout the web. Our integrated Data Management Platform (DMP) enables you to reach an extended set of audience that shares characteristics similar to your current target audience.

Reactivation of dormant users

Your past customers are your most precious assets! They present a gold mine of opportunities. All you need to do is tap these potential prospects again and rekindle their interest back in your product. Our technology and advanced retargeting capabilities help to bring your inactive users back to your site and re-engage with them. We help you get the most out of your marketing efforts!

Customer Engagement

We help you to maximize your customer engagement rates, by displaying the most relevant ads to your customers. Our platform’s niche targeting capabilities combined with the cutting-edge technologies like Artificial Intelligence and Machine Learning (AI & ML) enable you to reach the most kosher audience.

Reach the unexplored audience segment

An ocean of untapped audience segments awaits out there. Our strong data crunching capabilities help you reach out to these new audiences.

Glimpses of our Platform

Here’s are a few glimpses of our platform. We have made sure that the platform is easy to use, and has quick and smooth navigation.

Console Dashboard tooltip 1
Campaign Reports tooltip 2
Creatives tooltip 3
Media Planning tooltip 3

Why Us?

Our platform connects you to a wide range of premium publishers, networks and top-notch SSPs across the globe, all under one roof.

Customers use multiple platforms like websites, apps, Connected TVs, to consume content. It is, therefore, the need of the hour to reach out to them on each of these platforms. Our multi-platform support enables brands to reach their desired TGs across all such platforms.

With the data revolution transforming businesses across the globe, Vertoz is set to leverage the power of data derived by analysing the campaigns. Our well-integrated DMP facilitates managing publishers’ first-party data and third-party data for advanced audience targeting. What’s more? We provide you with detailed campaign insights and audience analysis for better understanding of your market.

Now, you must be wondering why you should trust us. Well, here’s why everyone else does:

We believe in a transparent advertising ecosystem, and we provide granular reporting of your campaign in real-time

Our brand safety partners ensure that the ads are not placed alongside undesirable content that can harm the advertiser’s brand image. This may involve extremist content, explicit content, content endorsing narcotics, and so on.

We pledge to help our clients combat ad frauds. In order to accomplish this goal, we systematically analyse user behaviour comparing it to that of a regular user and malicious bots. A rigorous analysis fueled by powerful algorithms enables us to combat the ever-evolving strategies of bots.

Our platform connects you to a wide range of premium publishers, networks and top-notch SSPs across the globe, all under one roof.

Customers use multiple platforms, like websites, apps, Connected TVs, to consume the content. It is, therefore, the need of the hour to reach out to them on each of these platforms. Our multi-platform support enables brands to reach their desired TGs across all such platforms.

With the data revolution transforming businesses across the globe, Vertoz is set to leverage the power of data we derive by analysing our campaigns. Our well-integrated DMP facilitates managing publishers’ first-party data and to use third-party data for advanced audience targeting. What’s more? We provide you detailed campaign insights and audience analysis for better understanding of your market.

Now, you must be wondering why you should trust us. Well, here’s why everyone else does:

We believe in transparent advertising ecosystem and we provide granular reporting of your campaign in real-time

Our brand safety partners ensure that the ads are not placed alongside undesirable content that can harm the advertiser’s brand image. This may involve extremist content, explicit content, content endorsing narcotics, and so on.

We pledge to help our clients combat ad frauds. In order to accomplish this goal, we systematically analysis user behavior comparing it to those of a regular user and those of malicious bots. A rigorous analysis fueled by powerful algorithms enable us to combat the ever-evolving strategies of bots.

OMNICHANNEL ADVERTISING

Advertisers’ prospects are present everywhere, but in a stealth mode. Our programmatic advertising platform supports Omnichannel targeting, which helps advertisers to find those hidden prospects present on multiple platforms.

Display Ads

DISPLAY ADVERTISING

Customers remember brand’s visual message at the time of purchase. Display ads have proven to provide top of the mind recall while purchasing.
Mobile Ads

MOBILE ADVERTISING

Consumers surf the internet on mobile sites & apps. They also spend a good amount of time on mobile games. This is where we engage the prospects of the brands, giving them the best CTR% and the lowest CPMs.
Native Ad

NATIVE ADVERTISING

Native Ads are non-intrusive and user-friendly ads which give better campaign results. Through native ads, marketers see a multifold growth in CTR%
Video Ads

RICH MEDIA & VIDEO

Brand recall with video ads is way higher as compared to any other form of ads. As customers are consuming more video content, marketers shouldn't miss out on this opportunity to reach them

Advanced Targeting & Retargeting

Leverage our wide range of advanced targeting and retargeting options to get a better brand recall and high ROAS.

  • Device Targeting

  • Custom Audience

  • Ad Position

  • Mobile Web/In-App Targeting

  • O.S. and O.S. Version Targeting

  • Geo Targeting

  • Bundle ID/Domain Whitelist or Blacklist

  • Carrier/ISP

  • Connection Type

  • Browser & Browser Version

  • Interest and Affinity

Audience Targeting & Profiling
with Intelligent DMP

Programmatic Advertising Platform

Personalized Targeting
and Retargeting – Leveraging DCO

Our Programmatic Advertising Platform facilitates personalized targeting and retargeting with the help of Dynamic Creative Optimization (DCO). This technique shows the most personalized creatives according to the browsing history, likings and interests of the audience. This is not just limited to retargeting in e-commerce.

Granular Reporting & Audience Profiling

Our advertising platform comes with an extensive reporting dashboard, which will provide all granular details needed for the best optimization of your advertising campaign. These reports are updated in real-time. Post-campaign audience analysis helps you to understand your audience in a better way

PARTNERS

Awards

DIGIXX 2018 Award

DIGIXX 2019

Media Technology / Platform category at DIGIXX Awards 2019

Brands Of India Awards '19

Brands Of India Awards '19

by YourStory & Ministry of MSME in Advertising & Media

ABP News Award

ABP News

Most Outstanding Programmatic Advertising Platform 2018

MOBEXX 2018 Award

MOBEXX 2018

MOBEXX award for Most Outstanding Programmatic Platform For Mobile Advertising

DIGIXX 2018 Award

DIGIXX 2018

Digital Marketing Excellence award 2018 in the category of Media Technology / Platform

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