The Interim Budget 2019 is just around the corner, and the industry is ripe with speculations on what would this budget bring with it. The previous union budget had brought with it a pleasant surprise with an allocation of over INR 3000 Crore towards the promotion of Digital India. This gave a big push to the innovative technologies like Artificial Intelligence, Big Data, Machine Learning, AR and VR.
The upcoming budget is expected to increase its focus on the digital sector, owing to the increasing global sentiments around digitization. In the past year, there has been a lot of conversations around data privacy globally. India is also on its way to on-board this train. There have been talks around data localization. In order to facilitate this, there has to be an improvement in the digital infrastructure advanced and robust enough to support this. This, the upcoming budget is expected to allocate the funds accordingly, enabling us to materialize this vision.
Also, the start-up and the MSME segment would benefit a lot from the developments which would make this sector a favourable investment destination. Moreover, the digital space is such that positive developments in any sector cascade down to digital sector. As there is more development, there are more funds for marketing and advertising budgets. This enables them to designate more ad budgets which benefits the sector.
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