Programmatic to the rescue, when e-commerce industry experiences ripples
There was a time when Google was the undisputed champion of online searches. Be it the economic data on a country or product searches for your next shopping spree, Google had a monopoly over ALL internet... read more
Native Advertising: The Panacea for Your Advertising Woes
The digital transformation has changed the way we live in this digital age. The way we watch TV, the way we play games, the way we order food. Businesses are no bar to this. The offerings, the strategies, the... read more
How AI & Machine Learning are enriching Programmatic Advertising
AI and machine learning have made their presence felt through the wide range of applications in various industries. Programmatic Advertising is one such industry which has been hugely impacted by AI and... read more
Impact of GDPR on the Indian Tech Sector
With less than a fortnight to go, GDPR now lurks just around the corner. Its reverberation will be felt throughout the world, including India. AdAge India recently spoke with Ashish Shah (Founder & CEO,... read more
Why Ads Are Necessary In The Age Of Ad Blockers
We all know the havoc that ad blockers have been wrecking on the digital advertising industry. This debate was recently resurrected by the revolutionary Google Chrome update, which had included an inbuilt ad... read more
GDPR: The End of Programmatic or A New Beginning?
The specter of GDPR looms large as the clock ticks on. 25th May 2018 is fast approaching. The fate of many businesses depend on it. How did we reach this point? What should be the road map from here? Is there... read more
How ad-tech industry is overtaking traditional media
Did you know that programmatic advertising now accounts for more than 80% of the digital advertising spends in the U.S.? A recent survey by eMarketer says so. Note that programmatic is only a part of the... read more
How New Age Technologies Are Changing the Ad-Tech Industry
We have been blessed with the new age technologies like Cloud computing, Programmatic Advertising, Big data, Artificial Intelligence (AI) & machine learning, etc. These technologies have changed the way... read more
Ashish Shah discussing with Business Standard programmatic advertising
Programmatic Advertising is redefining the way advertising is done in India. It is an innovative and tech-savvy approach towards advertising and is the future of advertising in India. Here is Vertoz’s... read more
Start-Up Scenario and Current Trends
A few years ago, it was quite difficult to imagine India as a start-up hub. But today, this has become a reality. The start-up ecosystem in India has come a long way in the recent years. This is helping India... read more
Remarketing and its significance for brands
Innovative tech-driven solutions have become a must in today’s world of digitization. The burgeoning ad-tech industry plays a vital role in this respect. However, the ad-tech consists of many buzzwords.... read more
Ad spends on the rise – what it means for digital advertising
The Indian market is full of opportunities for the advertising sector. It promises an all round growth for the emerging as well as the traditional media platforms. Television advertising is expected to grow... read more
Union Budget 2018 – A Growth Driver For The Advertising Sector
Government’s fifth Union Budget which was presented on February 01, 2018, had in store a slew of good news for the Digital Advertising sector. Vertoz’s CEO & Founder, Ashish Shah, listed... read more
Fix the woes of intrusive ads and banner blindness
An average internet user is drowned in the deluge of 200 to 500 digital ads everyday. Hardly a few ads are able to make an impact and fulfil their objective. Ashish Shah has addressed this grave problem in... read more
Influencer & Performance marketing drive Vertoz’s growth
Vertoz’s Founder & CEO, Ashish Shah, summarises the advertising trends of 2017 and enlightens us on trends to watch out for in 2018. In a candid talk with Adgully, he talks about the shift from B2B... read more
Cybersecurity in Digital Advertising: Shield against ad-frauds
In today’s world of modern technologies like IoT (Internet of Things), Big Data and Cloud computing, the way we live our lives is largely defined by these technologies. Businesses all over the globe are... read more
Advertising Trends That Dominated The Industry in 2017
Speaking of advertising trends, online advertising has made its presence felt. From 8% of total advertising revenue in 2013, it will double up to 16% in 2018. Driven by the RBI’s pro-business policies... read more
Guest Column: What Is The Forecast For Video Advertising In 2017-18?
Ashish Shah, Founder & CEO – Vertoz Advertising Ltd., recently wrote for the Exchange4media.com expressing the upcoming changes in the advertising industry. He summons to Youtube’s Robert... read more
Vertoz Advertising lists on NSE Emerge
Post the listing of the IPO in the NSE, Vertoz Advertising has been seeing considered upward growth. Recounting to Friday’s stats issue of Rs. 120 was closed at a premium of Rs. 126.60 as against issue... read more
Vertoz Shares Gain In Opening Trade
Vertoz Advertising Ltd celebrated the bell ringing ceremony of getting listed at National Stock Exchange on 24th November 2017. The crowd gathered was pretty overwhelming and a rare sight to witness at the... read more
Vertoz Advertising IPO sold 4.2 times
Vertoz Advertising Ltd., enters the National Stock Exchange(NSE) market, the arrival is welcomed with a bang as the IPO of Vertoz Advertising was subscribed 4.24 times. The bids that were received also came... read more
Digital video advertising spends may grow by 40% in five years
As per the latest KPMG 2017 report, the digital video ad spends in 2016 stood Rs 1,380 crore. With advertisers and brands which is rapidly in demand by creating special digital video ads, it is expected to... read more
Programmatic advertising firm Vertoz plans to raise Rs. 20 crores through IPO
In the news of announcing, Vertoz Advertising Ltd, India’s first programmatic advertising company venturing into the IPO (Initial Public Offering) way. The company is in the process of getting listed in... read more
Artificial intelligence in programmatic advertising
Artificial Intelligence (AI) is powering the ad industry’s change into the ad tech industry. This demonstrates why the ascent of machines buying and selling ads in real time is more efficient than human... read more
Guest Column: Blockchain in Media & Advertising
Blockchain is a massive ledger of transactions which operates in a decentralized network format as an open and shared database. Blockchain promises security as you go along transmitting or including crucial... read more
Indian marketers to lose $350 million to mobile ad fraud in 2017: Report
When it comes to mobile app install fraud in India ranks one of the highest with 16.2% of it being fraud. India came in at tenth spot in terms of mobile app install fraud in the world. Advertising fraud is on... read more
Why Advertisers Should Move to Programmatic Advertising
The statics for the Programmatic advertising have been a pointing towards the upward motion what with it promising to on 50% of the digital ad space by next year globally. The world has adopted to the... read more
New Rules In Ad Game
Mobile Games are a source of entertainment and relaxation for it’s customers, people engaging in these applications indicate that they leisurely engaging in their free time and are in good mood, which... read more
Vertoz Partners with GeoEdge to Keep Partners’ Ads Malware-Free
Vertoz recently shook hands with GeoEdge, a premier provider of Ad security and verification solutions for the online and mobile advertising ecosystem. Countering the recent series of cyber-attacks, this... read more
Programmatic Advertising
In a Candid interview with The Afternoon D&C Founder & CEO, Ashish Shah shares about the process of building the business we have today with a run down on the memory of how the idea had emerged in... read more
VoLTE subscriptions expected to exceed 540 million by end of 2017: Report
VoLTE stands for voice over LTE and it’s more or less exactly what it says on the tin. It’s voice calls over a 4G LTE network, rather than the 2G or 3G connections which are usually used. We tend... read more
GST – Here’s How It Will Help Your Startup
Since the talks of GST (Goods & Service Tax) spread around the country there has been numerous speculations and discussions going around. It is about to bring a major change in the economy of the... read more
Advantages of programmatic advertising and why it is necessary
Programmatic advertising is one such tool which proves beneficial to all the businesses. Ashish stated that more than 70 % of marketers are running programmatic ads on all the top social media platforms, more... read more
Native advertising: Keeping it short and sweet
Change is the only constant thing! In the beginning of this article on Financial Express, our CEO Ashish Shah is talking about new improved online platforms, creativity and technology that has given rise to... read more
Insights on latest innovation in video tracking and video advertising
In today’s time, all the digital advertisers for video advertising are looking for a reliable and comparable viewership numbers. As we all know the consumption of video content has been increased... read more
Programmatic advertising helps in reducing risks and improve the ROI of the advertiser
What do you understand by the term ‘Programmatic’? Programmatic advertising comprises of automated buying, placement, and optimization of digital advertising as per certain business rules, where... read more
Politicians Are Using The Power Of Programmatic For Elections 2017
Today, even local political campaigns are finding that an online presence is vital to election success. Candidates can be easily outshined by opponents who simply run a better online campaign. Knowing the... read more
Budget 2017: This Is What India Inc Expects From The Finance Minister
In this interview, Ashish Shah, CEO and Founder, Vertoz Media disused about that there is an anticipation that there will be some encouraging announcements to further popularize the digital initiatives of the... read more
Indian Marketers Not Investing Enough to Make Programmatic Work
Advertisers in India are unwilling to try new tools and set aside sufficient budget in programmatic, which may prevent them from getting the results the ad platform can provide. Vertoz’s founder and CEO... read more
Ashish Shah exclusively speaks with Vikram Oza from Bloomberg Tv
During Bloomberg’s Rising Stars interaction, Vertoz CEO, Ashish Shah shared thoughts on how it all started from a small initiative to the birth of a successful online advertising business –... read more
Trending now in programmatic advertising – Ashish Shah
The programmatic world is evolving every day. Programmatic buying has been gaining motion in India as an efficient way to buy advertising inventory. Header bidding is currently trending in the programmatic... read more
Ashish Shah speaks about his startup journey at Loksatta’s event
During Loksatta’s panel interaction, Vertoz CEO, Ashish Shah shared thoughts on how it all started from a small initiative to the birth of a successful online advertising business – Vertoz.... read more
Vertoz Appoints Sanjay Dubey As Senior Sales Director
Vertoz is thrilled to announce the appointment of Sanjay Dubey as its Senior Sales Director – India Vertoz. Vertoz has global presence and clients spread across the world, believes Mr. Dubey’s... read more
Programmatic Advertising Strategies
In this interview, Ashish Shah talks about the company’s strategic vision and growth in providing state-of-the-art services. He speaks about how he is working to keeping the company stable and setting... read more
How It All Started – Vertoz
During this interaction with a leading daily of India, Loksatta, our CEO, Ashish Shah shared thoughts on how it all started for Trunkoz Group and also the birth of it’s online advertising business... read more
Programmatic Advertising: An unmissable opportunity
The ad buying system has become more competent and cost effective ever since programmatic advertising took over the digital market. In this article, our CEO, Ashish Shah explains, how programmatic advertising... read more
Programmatic Ad Buying Optimizes Media Spend
Programmatic advertising is all about audience discovery and accurate targeting. All the brands now want to do very specific and apt targeting. They want to select publishing platforms that can fetch in the... read more
Programmatic Advertising Replaces Traditional Media Buying and Selling
During this interaction our CEO, Ashish Shah gave insights about his brainchild and also explained why Vertoz should be on the priority list of publishers and advertisers. What is so special about our... read more