Indian marketers now must look at setting aside more budget and adopting programmatic. Unlike traditional advertising, programmatic provides transparency, viewability, targeting, and retargeting in real-time and a wide range of ad formats and channels on which they can run their ad campaigns. With programmatic gaining a foothold in India, organizations need to be more open-minded and embrace the change that online advertising is bringing to the local ad market.
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Indian Marketers Not Investing Enough to Make Programmatic Work 2017-01-30T11:13:45+00:00