During those days, the adtech industry was facing problems like unclear campaign reports, fixed price for the inventory, lack of targeting options and so on. They decided to address these issues by developing and launching their own programmatic platform – Ingenious Plex.
Being a part of a sector known for its constantly evolving technology, the challenges faced by Vertoz during the inception days were quite similar to those of a typical emerging tech-led business. But Ashish and Hiren overcame them and, have led Vertoz to become India’s only public listed adtech company.
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