Ashish Shah, (Founder & CEO, Vertoz) in his recent interaction with AdAge India talks in detail about Connected TV. Connected TV is an umbrella term, which may include any device that helps connect TV to the internet. Thus, devices like OTT (over-the-top) devices, set-top boxes, Smart TVs, gaming consoles like PlayStation and Xbox, as well as streaming devices like AppleTV, Google Chromecast and Roku, are fall within the ambit of Connected TV.
Connected TV brings together the best of Television and Digital. It combines together the strong impact and the wide reach of TV, along with the variety of digital content, bringing to reality every marketer’s dream. When combined with advanced techniques like programmatic advertising, it also offers high-precision targeting capabilities – a unique benefit of programmatic advertising. It arms marketers with one powerful asset i.e. data. It also brings the benefits of automation i.e. reduced human errors and high efficiency. Considering the increasing popularity of Connected TV, “Connected TV & Programmatic Advertising” seems like a perfect match and presenting marketers with a golden opportunity to reach more and more audience in this digital age.
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