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Guest Column: What Is The Forecast For Video Advertising In 2017-18?

Ashish Shah, Founder & CEO – Vertoz Advertising Ltd., recently wrote for the Exchange4media.com expressing the upcoming changes in the advertising industry. He summons to Youtube’s Robert Kyncl words from a few years back when he had anticipated that byKnow More

Vertoz Advertising lists on NSE Emerge

Post the listing of the IPO in the NSE, Vertoz Advertising has been seeing considered upward growth. Recounting to Friday’s stats issue of Rs. 120 was closed at a premium of Rs. 126.60 as against issue price of Rs. 108.Know More

Vertoz Shares Gain In Opening Trade

Vertoz Advertising Ltd celebrated the bell ringing ceremony of getting listed at National Stock Exchange on 24th November 2017. The crowd gathered was pretty overwhelming and a rare sight to witness at the bourse of we being the first programmaticKnow More

Vertoz Advertising IPO sold 4.2 times

Vertoz Advertising Ltd., enters the National Stock Exchange(NSE) market, the arrival is welcomed with a bang as the IPO of Vertoz Advertising was subscribed 4.24 times. The bids that were received also came with soaring numbers, worth Rs. 72.47 croreKnow More

Digital video advertising spends may grow by 40% in five years

As per the latest KPMG 2017 report, the digital video ad spends in 2016 stood Rs 1,380 crore. With advertisers and brands which is rapidly in demand by creating special digital video ads, it is expected to increase their spendsKnow More

Programmatic advertising firm Vertoz plans to raise Rs. 20 crores through IPO

In the news of announcing, Vertoz Advertising Ltd, India’s first programmatic advertising company venturing into the IPO (Initial Public Offering) way. The company is in the process of getting listed in NSE for its SME stock exchange Emerge. Vertoz isKnow More

Artificial intelligence in programmatic advertising

Artificial Intelligence (AI) is powering the ad industry’s change into the ad tech industry. This demonstrates why the ascent of machines buying and selling ads in real time is more efficient than human ad operations management. Today, machines are theKnow More

Guest Column: Blockchain in Media & Advertising

Blockchain is a massive ledger of transactions which operates in a decentralized network format as an open and shared database. Blockchain promises security as you go along transmitting or including crucial information. It’s decentralized nature guarantees no alteration or anyKnow More

Indian marketers to lose $350 million to mobile ad fraud in 2017: Report

When it comes to mobile app install fraud in India ranks one of the highest with 16.2% of it being fraud. India came in at tenth spot in terms of mobile app install fraud in the world. Advertising fraud isKnow More

Why Advertisers Should Move to Programmatic Advertising

The statics for the Programmatic advertising have been a pointing towards the upward motion what with it promising to on 50% of the digital ad space by next year globally. The world has adopted to the progressive nature of lifeKnow More