Role description (KRA)
- Be responsible for all performance based marketing engagements with objective.
- Manage, review, and perform daily account responsibilities associated with Google AdWords & Facebook Ads – display/search/ carousel campaigns
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
- Run acquisition and remarketing campaigns on Ad Words & Facebook Ads with the ad budget allocated by the client
- Utilize Google Analytics audience/ Facebook custom audience in remarketing campaigns
- Execute recommended best practices for keyword opportunities, campaign structuring, targeting, YouTube Campaigns, display network and other paid marketing facets
- Provide support for creative copy and graphical ad templates
- Knowhow to run dynamic campaigns using product feed – RLSA/ DDRM/ DRM / DPA/ DSA
- Keep pace with client’s competitors keywords and marketing performance
- Role Mission (Main outcome expected from you at this role)
- To reduce Cost per Lead/ Cost Per Conversions
- Increase ROI/ ROAS of Campaigns
- Increase number of Leads or Transactions
Role Outcome (KPI) (What will show that you have achieved great lengths at your role
- Success in Campaign Objectives agreed with Internal/Client
- Successful pitches with sales team to bag client projects as a technical expert in AdWords, Facebook Ads, Digital Marketing in general
- Increase in client and company’s revenue and conversions
- Successful upsell to clients in terms of budget, analysis, channels and marketing strategies
- Number of proposals and performance reports sent out to client in lieu of projects.
- Be the Brand ambassador of Vertoz to existing and potential clients, while attending seminars, professional meets and in front of any other third party
How you would fit (competencies)
Technicality competent for this role
- Minimum 2 years of experience in Google Ad words.
- Google analytics.
- Facebook ads , Instagram Ads, Twitter Ads, Linked in Ads and other advertising platform
- Data/Analytical Skills
- Presentation skills
- Know-how of Analytics webmaster. Excellent in excel and MS Office.
UG: Any Graduate – Any Specialization, B.Com – Commerce, B.Sc – Any Specialization, B.Tech/B.E. – Any Specialization, B.A – Any Specialization, B.B.A / B.M.S – Management
PG:Post Graduation Not Required
Doctorate:Doctorate Not Required
Adwords Certification- Required