We are a programmatic advertising Company that offers engaging and innovative advertising and monetization solutions which replaces the traditional methods of media buying and selling of advertisement. Our Company’s proprietary technology, advanced capabilities and programmatic platform is a highly scalable software platform that powers and optimizes the marketplace for the real-time trading of digital advertising inventory between advertisers and publishers. We call our platform as a “Ingenious Plex – The Complete Advertising and Monetization Suite”.
Our Ingenious Plex gives the advertiser business uplift in terms of extended audience reach, plethora of accurate targeting options, optimized campaign delivery, cross platform targeting & optimization and the best conversion rates to match their advertising and marketing goals. Our DSP connects to the publishers to serve advertiser’s ad to the right audience, at the right time and place and thus reach out to the actual viewers/consumers universally with our Omni channel solutions.
Our Engagement Ads gets engaged with targeted audience of advertiser across all devices, on websites & mobile sites flawlessly and hassle free with our high impact engagement advertisement and enhance customer experience and generate highest brand awareness out of advertiser campaigns. Our Company’s Engagement Ad formats help advertisers to send customized brand message to the targeted audience using our Ingenious Plex which build a brand name and show more engaging advertisement for better brand recall and recognition.
Our performance marketing offerings enables the advertiser to achieve their advertising and performance goals and earn good ROI on advertising spends by paying only for successful results. These goals can be click, visit, action, lead, sales, install, video view and many more. For delivering results Vertoz utilizes traffic channels of email list, affiliates traffic and social platforms.
We leverage expertise in managing campaigns of advertiser on different *biddable platforms like Google AdWords, DoubleClick Bid Manager, Yahoo Gemini, Facebook, Instagram, Twitter, LinkedIn, etc. and achieve the best ROI on spends. We get the media plan designed from our in-house team of certified experts to induce maximum output on every penny spent. We also help yielding best results in the digital marketing areas of search engine marketing, social media marketing, pay per click, video advertisement, application installs and many more.
Our Ingenious Plex offers a self-serve solution to publishers to get the best yields/revenue for their advertising inventory. The platform is easy to use, and gives detailed reports to understand and get insights on the site or app traffic. Our Ingenious Yield Optimizer conducts real-time auctions with best demand side platforms competing, and the winning bid competes with major ad exchanges to ensure that publisher’s yield is optimized. The publishers do not have to go through the pain of doing the optimizations themselves. We maintain complete transparency with the publishers with respect to their earnings.
Innovative Ad Formats
Our innovative ad formats help publishers to serve customized, high impact & engaging advertisements to their customers without disturbing the audience experience. We programmatically serve non-intrusive, user friendly and contextual ads to enhance the audience engagement. With these ad-formats, publishers can earn some extra revenue without disturbing their existing advertisement spots. Innovative ad formats are attractive for the advertisers due to their engagement, which helps publishers earn more for their ad inventory.
Advertisers intending to engage with niche audiences, can use affiliate marketing services offered by us. Publishers or affiliate networks can select from a range of offers on our system to generate revenue. Our system provides accurate & real-time tracking of the offers, and the corresponding earning.
Header bidding is a programmatic technique in which auctions happen outside the publisher’s ad server, typically in a user’s browser by connecting to various demand sources. Publishers can set minimum/floor price for these demand sources. The highest bidding demand source then competes with the direct sold price of the website to maximize the yield for the publisher. Header bidding is easy to setup, it maximizes publisher earnings and minimizes loss of impressions (thereby increasing effective fill) caused due to traditional cascaded waterfalls. Due to these reasons, header bidding is fast catching up in the industry, and we are offering header bidding to the publishers through a popular and open source header bidding solution called prebid.js.
Our Social Influencer solutions offers Influencer a relevant and exclusive content to share with friends and followers. Content that matches the style and interests and when followers click, Influencer make money. Currently we offer Influencer Marketing solutions for Facebook, Twitter & LinkedIn Users.
Vertoz at a glance
Board of directors
Ashish Shah, aged 36 years, is the Whole Time Director of our Company. He has completed his Bachelor of Commerce and Master of Commerce (Part-I) from the University of Mumbai. He is also the Promoter of our Company and has been associated with us since inception. He has around 12 years of experience in the business and industry. He is responsible for our Company’s overall business operations, as well as looks after the company’s product and business development.
Hirenkumar Shah, aged 37 years, is the Whole time Director of our Company. He has completed his first year Bachelor of Commerce from the University of Mumbai. He is also the Promoter of our Company and has been associated with us since May 02, 2014 and was appointed as a Whole-time Director on June 14, 2017. He has around 12 years of experience in the business and industry. He looks after the day-to-day operations and is responsible for setting forth the group strategy and vision. Prior to joining our Company, he was associated with in several start-up companies.
Additional Non-Executive Director
Rasiklal Shah, aged 73 years is an Additional Non-Executive Director of the Company. He is a matriculate. He joined our Board on September 25, 2017.
Additional Non-Executive Director
Harshad Shah, aged 62 years is an Additional Non-Executive Director of the Company. He is under-matriculate. He has over 30 years of experience in the business of importing and exporting of ball and bearings. He joined our Board on June 14, 2017.
Harshal Patel , aged 29 years is an Independent Director of the Company. He is a member of the Institute of Chartered Accountants of India (ICAI). He has professional experience of over six years in the field of Corporate Law, Corporate Taxation and Corporate Financial Reporting. He is currently a proprietor of “Harshal Patel & Co”. He joined our Board on June 14, 2017.
Nilam Doshi, aged 38 years is an Independent Director of the Company. She has completed her Bachelor of Commerce from the University of Mumbai. She joined our Board on June 14, 2017.
Additional Independent Director
Rohit Vaghadia, aged 37 years is an Additional independent Director of the company. He has completed his Diploma in Interior Designing & Decoration from Maharashtra State Board of Technical Education. He joined our Board on September 25, 2017.
Company Secretary & Compliance Officer
Akshay Ashok Sonar (Parolkar)
Chief Financial Officer
Vertoz Advertising Limited
(Formerly Known as Vertoz Media Pvt. Ltd. & Vertoz Media Ltd.)
602, Avior, Nirmal Galaxy L.B.S. Marg,
Opp. Johnson & Johnson, Mulund (W) Mumbai – 400080.
Tel: +91-22-6142 6030
Fax: +91-22-6142 6061
Registrar & Share Transfer Agent (RTA)
Karvy Computershare Pvt. Ltd.
Karvy Selenium Tower B, Plot 31-32, Gachibowli Financial District, Nanakramguda, Hyderabad – 500 032.
Tel: +91 40-6716 2222
Fax: +91 40-2343 1551
Investor grievance email: firstname.lastname@example.org
Contact Person: M Murli Krishna
SEBI Registration No.: INR000000221