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Indian marketers to lose $350 million to mobile ad fraud in 2017: Report


When it comes to mobile app install fraud in India ranks one of the highest with 16.2% of it being fraud. India came in at tenth spot in terms of mobile app install fraud in the world.
Advertising fraud is on the rise in the country as mobile ad fraud in India is 2.4 times worse than the global average and mobile app install fraud is 1.7 times higher, according to a TUNE report. Mobile fraud in India is much higher at 31.9% than the global mobile ad fraud average of just over 15%.

“Ad fraud is a major concern that makes many people think twice before opting for online advertising. In terms of mobile app installs, 10% witnessed a scenario of ad fraud, said the report released by mobile marketing solutions TUNE. As the report states mobile app install fraud has become a major problem in India thanks in part to the region’s massive smartphone explosion, app publishers’ desire to grow quickly and fraudsters who are gaming the system. At Vertoz we are obliged to maintain a high-quality advertising environment for the sake of our advertisers as well as our publishers and web users worldwide. We use advanced fraud detection methods and have joined hands with Geoedge,a premier provider of Ad security and verification solutions for the online and mobile advertising ecosystem to make sure that all interaction with Vertoz ads is legitimate,” said Ashish Shah, Founder & CEO, Vertoz.

About Zee Business:

Zee Business is one of the leading and fastest growing Hindi business news channels in India. Zee Business provides the latest business news such as Indian stock market news, sensex live news & nifty news. The channel has revolutionized business news by its innovative programming and path-breaking strategy of making business news a 24/7 activity as it is not just limited to the stock market. This has made Zee Business channel to wealth and profit.

Besides updated hourly news bulletins, there is a lot to read & watch out for, whether it be stock market related detailed information, investments, mutual funds, corporate, real estate, travel or leisure. The channel has the most diverse programming portfolio which has positioned it as a channel of choice amongst viewers. By speaking a language of the masses, Zee Business is today the most preferred for business news.

Read full article here: Zee Business

About Vertoz:
Vertoz is the complete advertising and monetization suite. Programmatic advertising comprises of automated media buying, placement, and optimization of digital advertising, where both supply and demand partners are free from human intervention. Vertoz is among the top programmatic company that offers engaging and innovative advertising and monetizing solutions. Amongst all the top ad tech companies, we empower a global roster of top advertisers and publishers- all under one roof. We offer one-stop-shop for you! We only talk about programmatic advertising technology and we cater out the finest ad buying system.

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