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Importance of mobile advertising in 2016


The phase of mobile advertising is not only thriving and booming but it is becoming a crucial element to a rising amount of successful digital media plans. Mobile phones are becoming more affordable nowadays and due to the improvement in 3G and 4G networks users are rapidly switching over to smartphones as their personal devices. The big bang of advancement in the smartphone world gives a brand the opportunity to associate with the customers in a real-time and in a real-world environment. It is definitely an advertiser’s dream. Mobile adverting is in higher status compared to desktop and other media portals. The latest data shows that mobile advertising is now on the tipping point.

But never consider this phenomenon as a mere cakewalk! In some ways, mobile is a multifaceted advertising method. From an advertising perspective, mobile is very different from the web, hence, it creates an obstacle in the path of advertisers and marketers. Challenges faced by the advertisers are, user attention is short and frequent, browser cookies are not available to follow people and get to know about their likes and dislikes, smartphone users check their phone more than 150 times, hence the span of engagement is pretty less compared to the web.

To maintain your stability on the mobile advertising network platform, there are a few things that you can do right now to make sure you capitalize on mobile advertising:

  1. Utilize banner ads as a rich media ad: Banner ads have their steady place in the mobile world, but with the tiny screen display a much better option is to turn them into rich media ads. Expansion and exploring of banners or mobile video ads will give you more user engagement.
  2. Add a video to your mobile advertising campaign: Users love interactive and engaging videos if they’re well conceptualized and drafted clearly, and video is set to be the next big thing in the world of mobile advertising. There is a novelty factor involved because generation we are leaving in feeds on trending videos and engaging URL links. So involve a good video that can be an effective user interface in a mobile device.
  3. Clinch to transferability and incline towards Apps: Google play store and Apple iOS comprised of more than a million apps each and global customer reach is around 400 million per day. Can you afford to ignore this phenomena? You can no longer assume that potential customer will see your digital advertising only on PC or laptop platforms. Most people don’t need desktops, so better cater for a combination of a smartphone and tablet devices. Multi-screen digital advertising is here and remains to grow further!

Marketers can also modify ads to their target audiences based on criteria such as geographical location, device type, preferences by a mass audience, fashion, etc. By identifying where the prospect will be when the customers are reading your ads, you can further customize your advertising to your target audience. The importance of mobile advertising is only going to increase in the coming years, with the focus moving away from a generic to more specific and targeted customer acquisition strategies. Do you use mobile advertising? How has it benefited your business?