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Guest Column: Blockchain in Media & Advertising


Blockchain is a massive ledger of transactions which operates in a decentralized network format as an open and shared database. Blockchain promises security as you go along transmitting or including crucial information. It’s decentralized nature guarantees no alteration or any destruction of data by a single person involved in the system. It stays transparent amongst everyone included in the chain. It has been established valuable across the finance industry for currency transfers, as it secures information along with tracking the objects.

The adverts can view the possibilities and more capability of Blockchain which goes beyond finance. The use of Blockchain in other streams like Marketing, Advertising and more also promise a great helpful success. The possibility of it’s scraping it’s way into the media industry can be seen in the period of four to five years. For example, it will promise the tracking of the complete chain of advert delivery from the company wanting to put out the ad to the delivery point, cleaning up the fraud on the path in less expensive and quicker system.

About Adgully:

Adgully is an online news source that obsessively covers the activities stirring up the realm of media, marketing and advertising. The updates and news items provided include prominent global activities of this space.

At Adgully, the focus is on offering crisp information, but the way we do it is a bit different. We believe in a conversation-like format as a tool to engage our users and offer them an absorbing read. Adgully has been successful in establishing a foothold in the online space in a very short span of time. We can already lay claim to being one of leading news providers within this trade and will continue to strive towards offering better and unique editorial elements to maintain a high level of engagement.

Read full article here: Adgully

About Vertoz:

Vertoz is the complete advertising and monetization suite. Programmatic advertising comprises of automated media buying, placement, and optimization of digital advertising, where both supply and demand partners are free from human intervention. Vertoz is among the top programmatic company that offers engaging and innovative advertising and monetizing solutions. Amongst all the top ad tech companies, we empower a global roster of top advertisers and publishers- all under one roof. We offer one-stop-shop for you! We only talk about programmatic advertising technology and we cater out the finest ad buying system.

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