Viewability or Viewable Impressions is an advertising metric that checks whether or not the impressions are actually seen by the users. For example, some impressions may be on a part of a web-page that the user did not scroll to.
Viewability or Viewable Impressions is an advertising metric that checks whether or not the impressions are actually seen by the users. For example, some impressions may be on a part of a web-page that the user did not scroll to.
