Viewability or Viewable Impressions is an advertising metric that checks whether or not the impressions are actually seen by the users. For example, some impressions may be on a part of a web-page that the user did not scroll to.
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Viewability or Viewable Impressions is an advertising metric that checks whether or not the impressions are actually seen by the users. For example, some impressions may be on a part of a web-page that the user did not scroll to.
