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The term “Unique Visitors” refers to the total number of visitors to a site over a certain time period. The only way to accurately track this is to require each visitor to login with a unique user name to gain access to a site. Relying exclusively on IP addresses in a log file is not recommended as it would not take into consideration multiple users accessing one site through the same IP address such as would happen at companies and schools. Cookies are also used sometimes, but since they can be disabled or cached, they cannot be relied upon exclusively.

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