Real-time bidding (RTB) is a way of buying and selling advertising inventory on a per-impression basis, via an instantaneous programmatic auction. It refers to the buying and selling of online ad impressions through real-time auctions that occur in the time it takes a web-page to load. These auctions are often facilitated by ad exchanges or supply-side platforms.

RTB 2018-03-06T13:26:50+00:00 Vertoz Admin
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