A Private Marketplace (PMP) refers to an invitation-only RTB auction where one or more selected publishers invite a few selected buyers to bid on their inventory. In a PMP deal, the inventory purchased is transparent i.e. the advertisers know exactly which site the ad will run on and the publishers know which ads are running on their sites. With Private Marketplaces, the general premise is to skip the exchanges altogether.

PMP 2018-03-06T13:20:14+00:00 Vertoz Admin
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