Page views refer to the number of times the visitors of your site have looked at your pages. Every time a visitor loads one of your pages, a page view is counted. A single page view may create multiple hits to the server if the page contains multiple elements such as banners. Since page views do not take into consideration users who may have their browsers set to disable images, they are of little value to advertisers. Page views are often used in online advertising, where advertisers use the number of page views a site receives to determine where and how to advertise.