First-Party Data

First-Party Data refers to the user data which is collected from the publisher’s own audience and customers. and it is generally thought of as the most valuable because of its quality. It includes data from behaviours, interests or actions demonstrated across the publisher’s website(s), social data, data in the publisher’s CRM, subscription data or cross-platform data from mobile web or apps. It is available for no additional cost.

First-Party Data

2018-03-07T10:22:03+00:00 Vertoz Admin
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