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The promotion of products or brands via one or more forms of electronic media is known as digital marketing. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels. Digital marketing may cover the more traditional marketing areas such as direct marketing by providing the same method of communicating with an audience but in a digital fashion.

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