Cost Per Acquisition or Cost Per Action (CPA) refers to the price the advertiser pays for a specified acquisition or action like newsletter sign up, contact request, registration, etc. The cost of acquiring one customer. Typically calculated by dividing the total amount spent on an advertising campaign by the the total number of actions.

CPA 2018-03-06T13:12:06+00:00 Vertoz Admin
« Back to Glossary Index
Bookmark the permalink.