We understand that you might have a slew of questions about our products and services. To make it easier for you, we decided to cover the most common queries right here. We hope you get your answers!



Can an agency share its dashboard with a client?

2018-03-09T08:10:21+00:00 Vertoz Admin
Yes, GEO targeting is very much possible with our DSP platform.

Can I run geo-targeted campaigns?

2018-03-09T08:07:42+00:00 Vertoz Admin
Yes, we have global supply for promoting your brands on mobile.

Can I run mobile app campaigns?

2018-03-09T08:05:46+00:00 Vertoz Admin
Yes, we have an option to specify the day and time to run the campaigns as per your requirements. Our platform works on the UTC time zone.

Can I schedule my campaigns?

2018-03-09T08:04:41+00:00 Vertoz Admin
We use services of our 3rd party partners like Lotame for targeting requirements.

Can I select audience for better targeting?

2018-03-09T08:07:19+00:00 Vertoz Admin
Yes, this is possible through our pixel and post back URL.

Can I track my conversion?

2018-03-09T08:03:34+00:00 Vertoz Admin
Yes, you can target a specific set of sites where you want to promote your ads. We also have an option of blacklisting the sites where you don’t wish to promote your brand.

Can I upload my site list?

2018-03-09T07:54:36+00:00 Vertoz Admin
We are bound to keep this data confidential due to certain agreements. However, we do have a few case studies which we can share with you after a due approval from the clients.

Can you share the list of your clients?

2018-03-09T09:57:22+00:00 Vertoz Admin
A dedicated account specialist is assigned to all our advertisers to assist in getting the best ROI for their ad spends. We suggest and recommend appropriate optimization strategies.

Do I get any online help or an account manager for any issues?

2018-03-09T07:59:49+00:00 Vertoz Admin
Our primary bidding model is purely CPM. We can work on a CPC model in certain cases. Contact your AM for the same.

Do you have CPC model?

2018-03-09T09:57:00+00:00 Vertoz Admin
We have individual advertiser accounts and can offer agency accounts as well.

Do you provide an agency login?

2018-03-09T08:09:13+00:00 Vertoz Admin
Yes, we do. We also optimise the performance campaigns through our supply and account managers.

Do you provide CPL and CPI campaigns?

2018-03-09T09:58:14+00:00 Vertoz Admin
Yes, we do.

Do you provide first party and third party data?

2018-03-09T09:58:37+00:00 Vertoz Admin

Does a direct client get a dashboard access?

2018-03-09T08:10:56+00:00 Vertoz Admin
You can view and export campaign performance reports in real-time on the advertiser dashboard.

How do I fetch reports?

2018-03-09T08:01:33+00:00 Vertoz Admin
We use various creative audit tools such as GeoEdge and TMT to keep a check on brand safety.

How do you ensure brand safety?

2018-03-09T08:08:21+00:00 Vertoz Admin
For this, we have our in-house mechanism and we have partnered with IAS and FraudLogix for bot-free traffic.

How do you ensure that no bot ads are played?

2018-03-09T09:57:44+00:00 Vertoz Admin
This varies depending on a number of factors. It generally takes around 15-20 minutes for a campaign to go live.

How much time does it require to take a campaign live?

2018-03-09T09:59:43+00:00 Vertoz Admin
To add funds, all you have to do is login to your Vertoz advertiser account. Go to > Accounting section > Add Credit. You can select from the various payment modes available.

How to add funds?

2018-03-09T07:43:03+00:00 Vertoz Admin
Yes, it is a self-serve platform with constant assistance from your dedicated account specialist for getting the best out of your advertising spends.

Is it a self-serve platform?

2018-03-09T07:59:25+00:00 Vertoz Admin
We do provide this, but only to those clients who have had a long relationship with us or have some history of doing business with us. This is subject to credit references.

Is it possible for an agency to get a 30-days credit?

2018-03-09T09:59:20+00:00 Vertoz Admin
Yes, it is possible to do this.

Is it possible to do A/B testing for any creatives?

2018-03-09T10:01:16+00:00 Vertoz Admin
Yes, this is very much possible.

Is it possible to get a detailed report on videos like a complete view?

2018-03-09T10:00:28+00:00 Vertoz Admin
This is very much possible using our DCO which helps to retarget the audience. We can manage retargeting the audience who click on your ads through our pixels and macros.

Is retargeting possible?

2018-03-09T08:02:53+00:00 Vertoz Admin
Bidding is won on second-price basis.

Is the bidding won on first price or on second price?

2018-03-09T09:58:55+00:00 Vertoz Admin
Yes. But this is possible only once we start the campaign. We can check your reports for the sites which perform the best for you. We can drill these sites from your reports or media planning and set the targeting to them.

Is there any suggested list of sites?

2018-03-09T09:56:33+00:00 Vertoz Admin
This depends on the targeting set by the advertisers. If the targeting isn’t too niche, we’re able to see the traction within 30-45 minutes of a campaign going live.

Normally, how much time does it take to get traction on campaigns?

2018-03-09T08:08:56+00:00 Vertoz Admin
We have direct supply from premium publishers which are connected to you through our platform. We are also connected with other premium supply partners like Rubicon+Pubmatic via BidSwitch, Google Adx, Brightcom, SMRTB, Cheetah Mobile, AOL, Smaato and many more.

We have direct supply from premium publishers which are connected to

2018-03-09T07:54:17+00:00 Vertoz Admin
We have various payment modes like PayPal, Payzeey (Credit Card) & Wire Transfer

What are the payment modes?

2018-03-09T07:48:36+00:00 Vertoz Admin
The CTRs depend on several factors such as the ad location ATF (above-the-fold) & BTF (below-the-fold).

What CTRs you get on RTB?

2018-03-09T08:11:38+00:00 Vertoz Admin
While we don’t have a refund policy, under exceptional scenarios if none of the KPIs of an advertiser are met, we can refund the amount after a deduction of 10% bank charges.

What if campaign does not perform? Can I get refund?

2018-03-09T09:55:00+00:00 Vertoz Admin
The average CPM for an Indian display campaign is around $0.15-$1.5, depending on the source of traffic.

What is the average CPM for an Indian display campaign?

2018-03-09T10:00:59+00:00 Vertoz Admin
We do not charge you anything for using our DSP platform. We only charge you for the traffic we send to you on your campaigns. We take a commission not from you, but from our supply partners.

What is the commission or fee for using the platform?

2018-03-09T09:54:41+00:00 Vertoz Admin
A video file of 10 MB or below will run successfully.

What is the permissible size of a video file to run a video campaign?

2018-03-09T10:00:09+00:00 Vertoz Admin
One can run campaigns like Display, Mobile (web & app), Video, Native and IBV.

What kind of campaigns one can run?

2018-03-09T08:07:00+00:00 Vertoz Admin
Image creative, JS tags, iFrame tags, VAST tags etc. are allowed

What kind of creatives are allowed?

2018-03-09T08:02:23+00:00 Vertoz Admin
We provide you various types of real-time reports to help you gauge the profitability of your ad campaigns. These reports include parameters like the number of impressions served, clicks received, your CTRs, CPMs, and ad spends.

What kind of reports are available?

2018-03-09T09:56:10+00:00 Vertoz Admin
We have a plethora of targeting options. We offer niche targeting options ranging from geotargeting, demographic, OS and OS version, browser and browser version, device targeting, carrier targeting, category targeting right upto IP targeting. You can speak to your dedicated AM for a platform demo.

What kind of targeting options do you have?

2018-03-09T09:55:44+00:00 Vertoz Admin
Vertoz is a self-serve platform which empowers all the advertisers to manage their campaign targeting and optimise the campaigns in real-time with the help of our expert account managers.

What makes Vertoz different from other platforms?

2018-03-09T10:01:57+00:00 Vertoz Admin
Display, Mobile (web & app), Video, Native, IBV.

Which ad formats are available on your platform?

2018-03-09T08:11:17+00:00 Vertoz Admin
We only support digital media

Which ad mediums are allowed on the platform?

2018-03-09T09:55:19+00:00 Vertoz Admin
Our primary bidding model is CPM.

Which model is your RTB platform following?

2018-03-09T08:06:31+00:00 Vertoz Admin
We accept payments only in USD as of now.

With which currency can I pay?

2018-03-09T07:53:59+00:00 Vertoz Admin


Yes, we do have a direct relationship with the advertisers.

Do you have a direct relationship with the advertiser?

2018-03-14T06:28:41+00:00 Vertoz Admin
Yes, we do.

Do you provide integration on s2s, img, JavaScript, iFrame?

2018-03-14T06:30:01+00:00 Vertoz Admin
Yes, we do provide statistics in real-time.

Do you provide statistics in real-time?

2018-03-14T06:29:31+00:00 Vertoz Admin
We pay all our affiliates on a Net 30 days basis.

What are your payment terms?

2018-03-14T06:27:54+00:00 Vertoz Admin
We use platforms like Cake and Affise along with our internal tracking platform

Which tracking platforms do you use?

2018-03-14T06:29:03+00:00 Vertoz Admin


Yes. We can block advertisers at ad category level or at the URL level.

Can Vertoz block advertisers? If yes, at what level?

2018-03-08T14:01:13+00:00 Vertoz Admin
Vertoz has direct sales teams present at various locations across the globe. This is how we on-board direct advertisers and large brands. Along with this, we work with several renowned agencies and exchanges with their own marketplaces.

From where does Vertoz get the advertisers?

2018-03-08T14:10:07+00:00 Vertoz Admin
There’s no limit to the number of ads that can be placed on a web page. The placements depend on the page layout and content. However, for the best results it is recommended to place atleast 5 ads on every page across the site.

How many ad spots can we have on a page?

2018-03-08T13:19:05+00:00 Vertoz Admin
There’s no cost involved for signing-up for our premium publisher program. You can run Vertoz’s ads alongside other advertisers without any issues

Is there any cost of signing-up with Vertoz? Can I use Vertoz’s ads alongside the ads from other ad networks?

2018-03-08T14:09:48+00:00 Vertoz Admin
We pay all our publishers on Net 65 payout cycle.

What are our payment terms?

2018-03-08T14:00:13+00:00 Vertoz Admin
We offer various modes for payment – PayPal, Wire Transfer, NEFT (Indian Clients) and Payoneer.

What are the modes of payment?

2018-03-08T14:09:00+00:00 Vertoz Admin
The CPMs and fills completely depend on your traffic quality, ad positon, GEOs, site genre and various other factors.

What is my expected CPM or Fill rate?

2018-03-08T14:08:13+00:00 Vertoz Admin
The minimum payout threshold for payment is $100 for PayPal and $1000 for Wire Transfer.

What is the minimum payout threshold for payment?

2018-03-08T14:08:35+00:00 Vertoz Admin
We are an ad-tech company and we provide programmatic advertising solutions. Our technology allows multiple marketplaces, private auctions, and direct demand to compete in a single auction that increases publisher yield for each impression. We monetize display, mobile, in-app & video traffic from all over the world and ensure that you get all monetization solutions under one roof along with great customer relationship management.

What is Vertoz?

2018-03-08T14:06:48+00:00 Vertoz Admin
Vertoz supports ad formats like Text, Video, RichMedia, Display, etc.

What kind of ad formats does Vertoz support?

2018-03-08T14:07:20+00:00 Vertoz Admin
We are very particular about the type of publishers we work with. The publishers should have owned and operated websites. The websites should comply with our pre-set guidelines that can be read on https://www.vertoz.com/master-service-agreement

What kind of publishers does Vertoz accept for its programme?

2018-03-08T14:00:48+00:00 Vertoz Admin
We use multiple retargeting mechanisms for showing the most relevant ads to visitors. Resulting in superior engagiement and thus, good results for your inventory.

What type of ads will you run on my site?

2018-03-08T14:07:42+00:00 Vertoz Admin
On successful approval of websites, all publishers get access to their publisher dashboards, where the reports are avaiable. The performance stats can be seen site wise and ad unit wise.

Where can I see my reports?

2018-03-08T14:09:23+00:00 Vertoz Admin

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If you still have any queries, please feel free to drop us a mail at support@vertoz.com


2018-03-08T13:09:55+00:00 Vertoz Admin