How Programmatic Advertising helps reach the right TG during World Cup 2019
Indians love cricket. An event like the World Cup attracts a lot of attention from Indian audiences. The World Cup presents a golden opportunity for every advertiser to reach the masses. Naturally, no brand would want to miss out on this amazing branding opportunity. So advertisers need to make sure that they reach out to […]
Programmatic Advertising: Embodying the True Spirit of Industry 4.0
With the invention of the steam engine and waterpower began the great Industrial Revolution. It gave an impetus to mankind’s technological advances. It was followed by Industry 2.0 which brought in assembly line and electricity and Industry 3.0 that gave us computers. Today, we are living in the age of Industry 4.0, which is all about […]
Know the Power of a “No”: An Important Lesson for Entrepreneurs
Every entrepreneur has to balance multiple tasks on a day-to-day basis. It may sometimes get overwhelming and may hinder the output. Add to it the numerous opportunities and the instances to explore new ideas. How does one solve this problem? Hiren Shah, Founder, and Chairman, Vertoz, says that the solution is to learn the art […]
The Success Story Of Vertoz And Its Founders
Every successful entrepreneur has a story to tell. YourStory recently covered Vertoz’s Founders Ashish Shah and Hiren Shah’s entrepreneurial journey and how they started off Vertoz with limited resources and went on to get it listed on NSE Emerge, making Vertoz India’s only public listed ad tech company. Here are a few excerpts. Ashish and […]
The Powerful Combination Of Programmatic And Native Advertising Can Help Brands Breakthrough Clutter
Today, it’s the need of the hour for brands is to stand out amongst the deluge of online ads. With banner blindness and ad fatigue making things difficult for brands to make an impression amongst the viewers, the industry needs a solution to help brands better achieve their advertising goals. Native programmatic advertising is the […]
Vertoz Launches Native Advertising Solutions for Regional Advertising
Today, ad blindness and ad fatigue have become common problems for advertisers. Programmatic native advertising is said to be the best way to combat these. Keeping in mind these needs of the industry, we recently launched our Native Advertising solutions especially focused on regional traffic. With this platform, we offer brands premium native advertising solutions […]
Programmatic Advertising: Put Your Cricket Advertising Budgets To Good Use
Programmatic Advertising: Put Your Cricket Advertising Budgets To Good Use With India on the verge of a digital revolution, viewers’ cricket viewing habits have transformed. As opposed to the traditional mediums, people now prefer digital platforms like OTTs and cricket portals to view the game or catch the live updates. As ICC World Cup and […]
Exploring Cricket Advertising- The Programmatic Way
Remember the good old days when everyone sat around with friends & family in front of a TV set, munching on snacks while cheering for Team India, as they hooked us on to an enthralling game of Cricket? I am sure many of us can connect to it. It is a well-known fact that Indians […]
Why Brands Must Consider Programmatic Advertising This Cricket Season
In India, a cricket crazy country, Cricket is nothing less than a religion. India being a country fragmented on parameters such as casts, creeds, borders, religions, and languages, Cricket unites the country’s demographic. It attracts millions of eyeballs, not just in India but across the world, making it an attractive advertising avenue for brands. However, […]
Mobile Programmatic Advertising: Combining the Best of Both Worlds
With the increasing internet and mobile penetration in the country, mobile advertising has been taking off lately. Factors like low-cost internet and cheap smartphones, have made India a mobile-first economy and the second largest smartphone market in the world. With the global digital transformation, smartphones have now become an integral part of our daily lives […]