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Location-based advertising has become increasingly popular among marketers in recent years. It allows businesses to target their audience based on their geographical location and provide personalized, relevant content. In this blog post, we will decode location-based advertising and explore its various techniques.Table of contents:Geo-Targeting Proximity Targeting Geo-Conquesting Geo-Fencing  Geo-Targeting…

In today's digital economy, advertising is a critical component of any successful business strategy. With the emergence of AdTech platforms, companies now have access to a wide range of resources and data points to effectively connect with their target customers. To capitalize on these opportunities, careful budgeting is essential. We will look at smart budgeting…

Programmatic advertising has made significant progress since it was first introduced. Presently, it stands as a potent tool that empowers digital marketers to connect with their desired audience in a highly effective manner. Nevertheless, despite its increasing popularity, programmatic advertising remains encircled by misconceptions and myths.In this blog post, we will debunk some…

Targeted advertising is a type of online advertising that is served to a particular, niche, and detailed set of audiences and not a wide spectrum of the audience. The targeting could be based on demographics, interests, behavior, location, etc. Simply put, targeted ads are those that are chosen to match the relevance of a particular…

What is a Demand Side Platform? DSP (Demand Side Platform) is a software used by advertisers to buy ad inventories across various formats programmatically. It automates the whole process with the help of RTB and allows buying ad inventory in the real-time.Advertisers buy the available ad inventories from SSPs, i.e, supply-side platforms, also known as…