DMEXCO 2016: A Global Exposition of Programmatic Advertising!
DMEXCO 2016, turned out to be an incredible event for Vertoz! Following our visit to DMEXCO, the largest digital marketing conference in Europe, we would like to share some thoughts that came to us after our... read more
Which Ad Network is best for you?
An ad network creates a nexus between the advertisers and the websites that want to host their ads. However, with ad networks flourishing across the globe in plenty, it is hard to choose one that is suitable... read more
Handy alternative to traditional ad buying: Programmatic Buying
As online advertising technology seeks development, new approaches are continuously being tested to create abilities around the buying of ad space. Lately, media buyers are moving towards the programmatic... read more
How Innovative ad formats can help marketers for better engagement?
An ad format is intended to promote advertiser’s product or services using publisher’s website as a platform. Traditional ad format is a part of online advertising which embeds an advertisement... read more
Influencer Marketing Vs Affiliate Marketing
What inspires an influencer to post? It is all about passion and payment. However, payment can boost that passion and often result in a killer influential post for brands. One thing you should always keep in... read more
Do You Really Need to Care for Bot Traffic?
The first thing we need to understand is what a Bot or Spider is, right? Do you really need to care for bot traffic? Why? In this blog basically, we are going talk about the bot, identifying them and how they... read more
Ad Blockers: Nightmare for Publishers
Online customers loathing online popping ads and ready deploy ad blockers at a vigorous rate. The situation of ad blocking is rapidly escalating and it is a large and tough challenge across the global... read more
7 things you should know about self serve advertising
It doesn’t matter how big is your company size or how huge is your marketing business, probabilities are there that you’ve already experienced a pinch of agony while looking out for the perfect... read more
10 things you should consider before monetizing your content
Having a successful blog isn’t quite that easy, you need to be subtle, behind-the-scenes tweaks and additions that can actually make a world of difference when it comes to the success of your blog.... read more
Latest Trends in Display Advertising
We can define display advertising as a form of advertising that delivers a commercial message visually using as images, text, flash, logos, animations, audio, videos, photographs, or other graphics. The main... read more
How Beneficial Is Affiliate Marketing For Your Business?
Affiliate marketing is a type of internet advertising that allows online business to affiliate themselves with website owners, i.e. publishers using various affiliate programs. It is the oldest form of... read more
Aligning Bidding Strategy With Your Advertising Campaigns
Are you confused regarding which bid strategy to use? How can you optimize your ad campaigns? Before you strategize your advertising campaign, you need to decide on your goal first. Then find the proper... read more
How Artificial Intelligence Is Helping Digital Marketers?
The era of artificial intelligence is here to stay. There are various simple versions and usage of artificial intelligence in the digital world is increasing, i.e. harnessing the potential of it in digital... read more
How Online Mediums Are Helping To Build Brand Awareness?
In today’s free market economy, brands are competing with each other to dominate the market. It is done either by playing around with costs or improving the quality of their products. As competition is... read more
Is real time bidding a golden opportunity for marketers?
Real time bidding is technology introduced in the year 2009 to make it easier for the ad networks to buy only the inventory they are interested in. RTB allows display inventory to be purchased through a... read more
Importance of mobile advertising in 2016
The phase of mobile advertising is not only thriving and booming but it is becoming a crucial element to a rising amount of successful digital media plans. Mobile phones are becoming more affordable nowadays... read more
Detecting Click Fraud in Your Ad Network
Are you an advertiser? Do you have your own cost per click campaign? Is there something wrong with your paid search costs? Does your performance data comprise of inexplicable variances? If all these issues... read more
Beneficiary secrets about Programmatic!
In the era of ‘commoditization’, even programmatic comprised of economic value and it is distinguishable in terms of uniqueness and brand name. It’s all about the positives that the booming... read more
Thank you for visiting us at Adtech New Delhi 2016!
With some great conversations and interesting rounds of the exhibition, we truly had an awesome ad:tech New Delhi 2016, held at Leela Ambience Hotel & Residences, Gurgaon on 3rd & 4th March. We... read more
Can Programmatic Buying achieve marketer’s dream of 1:1 marketing?
There is no hush-hush regarding programmatic buying and real-time bidding! They have changed the face of the digital media market vigorously. As digital marketing continues to transform, the challenge for... read more
Traffic Duplication: A treacherous threat might reach you this year!
A new impending hitch in the world of programmatic advertising: traffic duplication. The practice of traffic duplication is neither prohibited nor banned! For advertisers to feel relaxed along with a hike in... read more
Unveiling the new us! Vertoz at Adtech New Delhi 2016
This March, Vertoz- Ingenious Plex is excited to announce its participation at ad: tech New Delhi 2016! The reason behind Vertoz exhibiting at ad:tech is because the event is considered as an epitome of... read more
Something new is always nice: A new look and new Vertoz!
The word ‘change’ is a universal truth and you cannot deny it! A good change is always perfect! The perception regarding ‘rebranding’ by itself is transformative. So by adopting this... read more
You need brain and hard work! Not Gender!
If you picture out or imagine a computer programmer as a young man, there is a strong reason behind it, i.e. it is true. Lately, many tech tycoons publicized about how few of their women programmers worked in... read more
All about Targeting and Programmatic Advertise!
The capability to reach the right kind of audience with the best communication possible at the right time may sound impossible, but it epitomizes the true potential of programmatic. Contrasting the... read more
Why Programmatic buying is the new buzz word in our industry?
The programmatic buying and selling of advertising, automation, real-time bidding and the digital media are moving rapidly. More than 20% of all digital advertising is sold by one machine talking to another... read more
Paradigm of mobile media advertising!
The mobile media advertising is an unobtrusive two-way communication which got a viral response from the media industry, cellphone makers, advertisers, and operators. Ultimately, mobile media advertising... read more
Top Advertise and Marketing technology predictions for 2016!
Digital advertising and marketing evolves at a higher rate compared to any other industry. Over the past few years, we have seen radical changes in everything from website design to online advertising.... read more
Emerging Ad networks trends of 2016!
The new dawn of digital marketing and the rise of social media use have changed the landscape of the ad network industry. Unforgettable and consistent branding, creative content creation and knowing and being... read more
Eventful year at Vertoz! – Vertoz
It’s time to reconsider how the events are explained, understood and approached in conversation. The glamorizing of the event planner, an importance of the strategic thinking and event professionals are... read more
Why monetizing is the new in thing? – Vertoz
In this era of advanced digital marketing making money out of your website is not a myth anymore. In most of the cases, creating a website is not just a mere hobby. A lot of websites on the internet are made... read more
3 Digital Advertising forecasts for the year 2016!
There is continuous innovation in advertising technology so traditional strategies like direct response marketing are becoming outdated. The online advertising world is an ever-changing industry and hence, it... read more
What does Data Management platform actually mean?
The impending era of marketing will be determined by a gamut of data, so a data management platform will be the crucial for you to stay organized. Data notifies almost all aspects of digital media, and to... read more
Ad networks is strengthened via yield optimization… agree or not?
Digital display advertising is experiencing an uprising. One of the crucial space in which technology is affecting online media is in yield optimization. The digital media has reformed radically for brands,... read more
The shadow of Click Fraud is around you. Are you aware of it?
Are you an advertiser? Do you have your own cost per click campaign? Is there something wrong with your paid search costs? Does your performance data comprise of inexplicable variances? If all these issues... read more
Concepts intertwined: Search engine marketing and Cost per click!
The notion behind search engine marketing is pretty simple: when a customer searches the web through a search engine, that particular individual is on a hunt mode. It’s a unique psychological state and... read more
How to create a great lead capture page?
If you want to epitomize your marketing strategies then a great landing page can be a useful tool. Landing pages reduce the complexity of core concepts and makes it easier for your target audience to adapt.... read more
Basics regarding Cookies and Third-Party Tracking Cookies!
An HTTP cookie, popularly known as cookies, have been there in the web world but still the concept is not clear. The first misconception states that cookies are mere spyware or viruses and it’s better... read more
The main purpose of Online Advertising is to persuade …
Rely on it or not, offline marketing is becoming outdated. Online advertising is gradually pacing up and pursuing attention from every marketer. Even top-notch advertising firms have started separate online... read more
Why Behavioral Targeting is acting as a game changer for Ad Networks?
Different visitors act and react differently on a particular website. The intention of each and every visitor differs from one another. Some visit your website for purchasing some specific products, some for... read more
History of our Online Ad Network industry!
It’s becoming more and more challenging for marketers to connect with real people at a larger scale. The current generation wants best of both worlds. They want to shop various items but from home.... read more
Yahoo Partner Day 2015 rolls out the purple carpet for its partners!
On 28th of October 2015 a huge phenomenal event took place at Levi’s Stadium, Santa Clara – The 7th Annual Yahoo! Partner Day. It was an invite-only event which was organized by Yahoo! to connect... read more
How well the concept of Targeting & Retargeting can be merged?
If a couple walks into a car showroom, there’s a rational chance that they are interested in buying a brand new car of their choice. So they have already analyzed its features and targeted that... read more
Latest trends in Video Advertising – Vertoz
In an evolutionary digital advertising industry, marketers who don’t have valuable understanding on mobile video advertising, native advertising and customer behavior analysis will be left in the dark.... read more
Necessary Void: Banned domains and rejected websites
Sometimes the word ‘restriction’ is very necessary while you are in the cyber world. Under the Domain Name System Blocking or DNS Blocking there are many websites and domains available that can... read more
Click fraud: The digital ghost maybe behind you!
Have you ever come across such messages like ‘an email from your CEO with instructions for an urgent wire transaction from your company’s account?’ Or some jackpot messages? What will be... read more
Ad Networks: Misconceptions customers have about our industry!
Online advertising industry is on an upswing. But the delusion regarding this particular industry or the networks as they do not provide transparency is on the rise. Perhaps it is muddled because of the... read more
Understanding the importance of a Dedicated account manager
The new mantra for each and every employee of an organization starts with only one sentence-‘The customer is always right.’ In today’s world customer relationship management is an important... read more