Aligning Bidding Strategy With Your Advertising Campaigns

May 31, 2016 | Blogs

Are you confused regarding which bid strategy to use? How can you optimize your ad campaigns? Before you strategize your advertising campaign, you need to decide on your goal first. Then find the proper... read more

How Artificial Intelligence Is Helping Digital Marketers?

May 27, 2016 | Blogs

The era of artificial intelligence is here to stay. There are various simple versions and usage of artificial intelligence in the digital world is increasing, i.e. harnessing the potential of it in digital... read more

How Online Mediums Are Helping To Build Brand Awareness?

May 17, 2016 | Blogs

In today’s free market economy, brands are competing with each other to dominate the market. It is done either by playing around with costs or improving the quality of their products. As competition is... read more

Is real time bidding a golden opportunity for marketers?

May 12, 2016 | Blogs

Real time bidding is technology introduced in the year 2009 to make it easier for the ad networks to buy only the inventory they are interested in. RTB allows display inventory to be purchased through a... read more

Importance of mobile advertising in 2016

Apr 29, 2016 | Blogs

The phase of mobile advertising is not only thriving and booming but it is becoming a crucial element to a rising amount of successful digital media plans. Mobile phones are becoming more affordable nowadays... read more

Detecting Click Fraud in Your Ad Network

Apr 27, 2016 | Blogs

Are you an advertiser? Do you have your own cost per click campaign? Is there something wrong with your paid search costs? Does your performance data comprise of inexplicable variances? If all these issues... read more

Beneficiary secrets about Programmatic!

Mar 16, 2016 | Blogs

In the era of ‘commoditization’, even programmatic comprised of economic value and it is distinguishable in terms of uniqueness and brand name. It’s all about the positives that the booming... read more

Thank you for visiting us at Adtech New Delhi 2016!

Mar 10, 2016 | Blogs

With some great conversations and interesting rounds of the exhibition, we truly had an awesome ad:tech New Delhi 2016, held at Leela Ambience Hotel & Residences, Gurgaon on 3rd & 4th March. We... read more

Can Programmatic Buying achieve marketer’s dream of 1:1 marketing?

Feb 16, 2016 | Blogs

There is no hush-hush regarding programmatic buying and real-time bidding! They have changed the face of the digital media market vigorously. As digital marketing continues to transform, the challenge for... read more

Traffic Duplication: A treacherous threat might reach you this year!

Jan 27, 2016 | Blogs

A new impending hitch in the world of programmatic advertising: traffic duplication. The practice of traffic duplication is neither prohibited nor banned! For advertisers to feel relaxed along with a hike in... read more

Unveiling the new us! Vertoz at Adtech New Delhi 2016

Jan 21, 2016 | Blogs

This March, Vertoz- Ingenious Plex is excited to announce its participation at ad: tech New Delhi 2016! The reason behind Vertoz exhibiting at ad:tech is because the event is considered as an epitome of... read more

Something new is always nice: A new look and new Vertoz!

Jan 19, 2016 | Blogs

The word ‘change’ is a universal truth and you cannot deny it! A good change is always perfect! The perception regarding ‘rebranding’ by itself is transformative. So by adopting this... read more

You need brain and hard work! Not Gender!

Jan 14, 2016 | Blogs

If you picture out or imagine a computer programmer as a young man, there is a strong reason behind it, i.e. it is true. Lately, many tech tycoons publicized about how few of their women programmers worked in... read more

All about Targeting and Programmatic Advertise!

Jan 12, 2016 | Blogs

The capability to reach the right kind of audience with the best communication possible at the right time may sound impossible, but it epitomizes the true potential of programmatic. Contrasting the... read more

Why Programmatic buying is the new buzz word in our industry?

Jan 7, 2016 | Blogs

The programmatic buying and selling of advertising, automation, real-time bidding and the digital media are moving rapidly. More than 20% of all digital advertising is sold by one machine talking to another... read more

Paradigm of mobile media advertising!

Jan 5, 2016 | Blogs

The mobile media advertising is an unobtrusive two-way communication which got a viral response from the media industry, cellphone makers, advertisers, and operators. Ultimately, mobile media advertising... read more

Top Advertise and Marketing technology predictions for 2016!

Dec 31, 2015 | Blogs

Digital advertising and marketing evolves at a higher rate compared to any other industry. Over the past few years, we have seen radical changes in everything from website design to online advertising.... read more

Emerging Ad networks trends of 2016!

Dec 29, 2015 | Blogs

The new dawn of digital marketing and the rise of social media use have changed the landscape of the ad network industry. Unforgettable and consistent branding, creative content creation and knowing and being... read more

Eventful year at Vertoz! – Vertoz

Dec 24, 2015 | Blogs

It’s time to reconsider how the events are explained, understood and approached in conversation. The glamorizing of the event planner, an importance of the strategic thinking and event professionals are... read more

Why monetizing is the new in thing? – Vertoz

Dec 22, 2015 | Blogs

In this era of advanced digital marketing making money out of your website is not a myth anymore. In most of the cases, creating a website is not just a mere hobby. A lot of websites on the internet are made... read more

3 Digital Advertising forecasts for the year 2016!

Dec 17, 2015 | Blogs

There is continuous innovation in advertising technology so traditional strategies like direct response marketing are becoming outdated. The online advertising world is an ever-changing industry and hence, it... read more

What does Data Management platform actually mean?

Dec 15, 2015 | Blogs

The impending era of marketing will be determined by a gamut of data, so a data management platform will be the crucial for you to stay organized. Data notifies almost all aspects of digital media, and to... read more

Ad networks is strengthened via yield optimization… agree or not?

Dec 10, 2015 | Blogs

Digital display advertising is experiencing an uprising. One of the crucial space in which technology is affecting online media is in yield optimization. The digital media has reformed radically for brands,... read more

The shadow of Click Fraud is around you. Are you aware of it?

Dec 8, 2015 | Blogs

Are you an advertiser? Do you have your own cost per click campaign? Is there something wrong with your paid search costs? Does your performance data comprise of inexplicable variances? If all these issues... read more

Concepts intertwined: Search engine marketing and Cost per click!

Dec 3, 2015 | Blogs

The notion behind search engine marketing is pretty simple: when a customer searches the web through a search engine, that particular individual is on a hunt mode. It’s a unique psychological state and... read more

How to create a great lead capture page?

Dec 1, 2015 | Blogs

If you want to epitomize your marketing strategies then a great landing page can be a useful tool. Landing pages reduce the complexity of core concepts and makes it easier for your target audience to adapt.... read more

Basics regarding Cookies and Third-Party Tracking Cookies!

Nov 18, 2015 | Blogs

An HTTP cookie, popularly known as cookies, have been there in the web world but still the concept is not clear. The first misconception states that cookies are mere spyware or viruses and it’s better... read more

The main purpose of Online Advertising is to persuade …

Nov 12, 2015 | Blogs

Rely on it or not, offline marketing is becoming outdated. Online advertising is gradually pacing up and pursuing attention from every marketer. Even top-notch advertising firms have started separate online... read more

Why Behavioral Targeting is acting as a game changer for Ad Networks?

Nov 10, 2015 | Blogs

Different visitors act and react differently on a particular website. The intention of each and every visitor differs from one another. Some visit your website for purchasing some specific products, some for... read more

History of our Online Ad Network industry!

Nov 5, 2015 | Blogs

It’s becoming more and more challenging for marketers to connect with real people at a larger scale. The current generation wants best of both worlds. They want to shop various items but from home.... read more

Yahoo Partner Day 2015 rolls out the purple carpet for its partners!

Nov 4, 2015 | Blogs

On 28th of October 2015 a huge phenomenal event took place at Levi’s Stadium, Santa Clara – The 7th Annual Yahoo! Partner Day. It was an invite-only event which was organized by Yahoo! to connect... read more

How well the concept of Targeting & Retargeting can be merged?

Oct 30, 2015 | Blogs

If a couple walks into a car showroom, there’s a rational chance that they are interested in buying a brand new car of their choice. So they have already analyzed its features and targeted that... read more

Latest trends in Video Advertising – Vertoz

Oct 27, 2015 | Blogs

In an evolutionary digital advertising industry, marketers who don’t have valuable understanding on mobile video advertising, native advertising and customer behavior analysis will be left in the dark.... read more

Necessary Void: Banned domains and rejected websites

Oct 20, 2015 | Blogs

Sometimes the word ‘restriction’ is very necessary while you are in the cyber world. Under the Domain Name System Blocking or DNS Blocking there are many websites and domains available that can... read more

Click fraud: The digital ghost maybe behind you!

Oct 15, 2015 | Blogs

Have you ever come across such messages like ‘an email from your CEO with instructions for an urgent wire transaction from your company’s account?’ Or some jackpot messages? What will be... read more

Ad Networks: Misconceptions customers have about our industry!

Oct 13, 2015 | Blogs

Online advertising industry is on an upswing. But the delusion regarding this particular industry or the networks as they do not provide transparency is on the rise. Perhaps it is muddled because of the... read more

Understanding the importance of a Dedicated account manager

Oct 8, 2015 | Blogs

The new mantra for each and every employee of an organization starts with only one sentence-‘The customer is always right.’ In today’s world customer relationship management is an important... read more

On the verge of attending India Affiliate Summit 2015

Oct 1, 2015 | Blogs

Team Vertoz has a very strong reason to make the month of October totally rewarding for company’s growth. We are about to attend “The India Affiliate Summit 2015” which is going to take... read more

Vertoz CTO: In conversation with Santosh Deodhar

Aug 24, 2015 | Blogs

What’s your role at Vertoz? I am the CTO at Vertoz. Why would you say Vertoz is different than other online advertising companies? Vertoz has a comprehensive range rather gamut of products for online... read more

Vertoz is off to AdTech New York 2014!

Oct 30, 2014 | Blogs

After the phenomenal success of hosting Confluence 2014, India’s first search – XML ad network conference, Vertoz, the ingenious ad network is proud to announce our attendance in the ad:tech... read more

Vokut creates a unique platform: Confluence

Jun 11, 2014 | Blogs

(From L-R Anti-Clockwise) 1) Hiren Shah, Founder & Chairman – Vertoz & Vokut ; Ashish Shah, Founder & CEO – Vertoz & Vokut and Yevgen,CEO ADKernel.com with Vertoz & Vokut... read more

Vertoz is all set to exhibit at Adtech san francisco!

Apr 8, 2013 | Blogs

Vertoz, The Ingenious Global Online Advertising Network, is excited to announce its presence at ad: tech – The Largest Event for Digital Marketing at Moscone Center West, San Francisco on April 9-10,... read more

Vertoz is thrilled to mark its presence at AdTech New York!

Oct 30, 2012 | Blogs

Vertoz, The Ingenious Global Online Advertising Network will be exhibiting at ad:tech – The Event for Digital Marketing @ Javits Center, New York on November 7-8, 2012 to bring the best and new levels... read more

Vertoz announces its official launch!

Jul 26, 2012 | Blogs

Vertoz – An Ingenious Global Online Advertising Network announces its official launch to create remarkably strong relationships with the Advertisers, Publishers & Partners. Vertoz offers Innovative... read more