Are you confused regarding which bid strategy to use? How can you optimize your ad campaigns? Before you strategize your advertising campaign, you need to decide on your goal first. Then find the proper... read more
The era of artificial intelligence is here to stay. There are various simple versions and usage of artificial intelligence in the digital world is increasing, i.e. harnessing the potential of it in digital... read more
In today’s free market economy, brands are competing with each other to dominate the market. It is done either by playing around with costs or improving the quality of their products. As competition is... read more
Real time bidding is technology introduced in the year 2009 to make it easier for the ad networks to buy only the inventory they are interested in. RTB allows display inventory to be purchased through a... read more
The phase of mobile advertising is not only thriving and booming but it is becoming a crucial element to a rising amount of successful digital media plans. Mobile phones are becoming more affordable nowadays... read more
Are you an advertiser? Do you have your own cost per click campaign? Is there something wrong with your paid search costs? Does your performance data comprise of inexplicable variances? If all these issues... read more
With some great conversations and interesting rounds of the exhibition, we truly had an awesome ad:tech New Delhi 2016, held at Leela Ambience Hotel & Residences, Gurgaon on 3rd & 4th March. We... read more
There is no hush-hush regarding programmatic buying and real-time bidding! They have changed the face of the digital media market vigorously. As digital marketing continues to transform, the challenge for... read more
A new impending hitch in the world of programmatic advertising: traffic duplication. The practice of traffic duplication is neither prohibited nor banned! For advertisers to feel relaxed along with a hike in... read more
This March, Vertoz- IngeniousPlex is excited to announce its participation at ad: tech New Delhi 2016! The reason behind Vertoz exhibiting at ad:tech is because the event is considered as an epitome of... read more
The word ‘change’ is a universal truth and you cannot deny it! A good change is always perfect! The perception regarding ‘rebranding’ by itself is transformative. So by adopting this... read more
If you picture out or imagine a computer programmer as a young man, there is a strong reason behind it, i.e. it is true. Lately, many tech tycoons publicized about how few of their women programmers worked in... read more
The capability to reach the right kind of audience with the best communication possible at the right time may sound impossible, but it epitomizes the true potential of programmatic. Contrasting the... read more
The programmatic buying and selling of advertising, automation, real-time bidding and the digital media are moving rapidly. More than 20% of all digital advertising is sold by one machine talking to another... read more
The mobile media advertising is an unobtrusive two-way communication which got a viral response from the media industry, cellphone makers, advertisers, and operators. Ultimately, mobile media advertising... read more
Digital advertising and marketing evolves at a higher rate compared to any other industry. Over the past few years, we have seen radical changes in everything from website design to online advertising.... read more
The new dawn of digital marketing and the rise of social media use have changed the landscape of the ad network industry. Unforgettable and consistent branding, creative content creation and knowing and being... read more
It’s time to reconsider how the events are explained, understood and approached in conversation. The glamorizing of the event planner, an importance of the strategic thinking and event professionals are... read more
In this era of advanced digital marketing making money out of your website is not a myth anymore. In most of the cases, creating a website is not just a mere hobby. A lot of websites on the internet are made... read more
There is continuous innovation in advertising technology so traditional strategies like direct response marketing are becoming outdated. The online advertising world is an ever-changing industry and hence, it... read more
The impending era of marketing will be determined by a gamut of data, so a data management platform will be the crucial for you to stay organized. Data notifies almost all aspects of digital media, and to... read more
Digital display advertising is experiencing an uprising. One of the crucial space in which technology is affecting online media is in yield optimization. The digital media has reformed radically for brands,... read more
Are you an advertiser? Do you have your own cost per click campaign? Is there something wrong with your paid search costs? Does your performance data comprise of inexplicable variances? If all these issues... read more
The notion behind search engine marketing is pretty simple: when a customer searches the web through a search engine, that particular individual is on a hunt mode. It’s a unique psychological state and... read more
If you want to epitomize your marketing strategies then a great landing page can be a useful tool. Landing pages reduce the complexity of core concepts and makes it easier for your target audience to adapt.... read more
An HTTP cookie, popularly known as cookies, have been there in the web world but still the concept is not clear. The first misconception states that cookies are mere spyware or viruses and it’s better... read more
Rely on it or not, offline marketing is becoming outdated. Online advertising is gradually pacing up and pursuing attention from every marketer. Even top-notch advertising firms have started separate online... read more
Different visitors act and react differently on a particular website. The intention of each and every visitor differs from one another. Some visit your website for purchasing some specific products, some for... read more
It’s becoming more and more challenging for marketers to connect with real people at a larger scale. The current generation wants best of both worlds. They want to shop various items but from home.... read more
On 28th of October 2015 a huge phenomenal event took place at Levi’s Stadium, Santa Clara – The 7th Annual Yahoo! Partner Day. It was an invite-only event which was organized by Yahoo! to connect... read more
If a couple walks into a car showroom, there’s a rational chance that they are interested in buying a brand new car of their choice. So they have already analyzed its features and targeted that... read more
In an evolutionary digital advertising industry, marketers who don’t have valuable understanding on mobile video advertising, native advertising and customer behavior analysis will be left in the dark.... read more
Sometimes the word ‘restriction’ is very necessary while you are in the cyber world. Under the Domain Name System Blocking or DNS Blocking there are many websites and domains available that can... read more
Have you ever come across such messages like ‘an email from your CEO with instructions for an urgent wire transaction from your company’s account?’ Or some jackpot messages? What will be... read more
Online advertising industry is on an upswing. But the delusion regarding this particular industry or the networks as they do not provide transparency is on the rise. Perhaps it is muddled because of the... read more
The new mantra for each and every employee of an organization starts with only one sentence-‘The customer is always right.’ In today’s world customer relationship management is an important... read more
Team Vertoz has a very strong reason to make the month of October totally rewarding for company’s growth. We are about to attend “The India Affiliate Summit 2015” which is going to take... read more
What’s your role at Vertoz? I am the CTO at Vertoz. Why would you say Vertoz is different than other online advertising companies? Vertoz has a comprehensive range rather gamut of products for online... read more
After the phenomenal success of hosting Confluence 2014, India’s first search – XML ad network conference, Vertoz, the ingenious ad network is proud to announce our attendance in the ad:tech... read more
Vertoz, The Ingenious Global Online Advertising Network, is excited to announce its presence at ad: tech – The Largest Event for Digital Marketing at Moscone Center West, San Francisco on April 9-10,... read more
Vertoz, The Ingenious Global Online Advertising Network will be exhibiting at ad:tech – The Event for Digital Marketing @ Javits Center, New York on November 7-8, 2012 to bring the best and new levels... read more
Vertoz – An Ingenious Global Online Advertising Network announces its official launch to create remarkably strong relationships with the Advertisers, Publishers & Partners. Vertoz offers Innovative... read more