Things to consider before starting your ad campaign.

While starting with a new campaign, a media planner needs to study more about the minute details of campaign and targeting to make the campaign a success and generate moreRead more

Advertisers are opting for programmatic, but why should publishers?


Programmatic is a sensational technology in online advertising, and digital advertisers are loving it. Many top brands are planning to spend more than 60% of their advertising budget on programmaticRead more

Video advertising beyond YouTube and Facebook!

Video Advertising

Since 2015, consumption of video content has increased 10 folds. In 2017, people are consuming most data for online videos, online news, live streaming of shows & events, etc. AdvertisersRead more

What is header bidding?

Header bidding is a programmatic technique in which publisher places the header bidding wrapper in the website’s header section. This implementation enables external demand sources to conduct an auction outsideRead more

Engagement ads: An incredible game-changing aspect

The engagement ads are the new buzz word in the advertising industry. The main motive of these engagements ads is to deliver interactive and innovative ads for users to engageRead more

Why should publishers monetize their inventory with programmatic?

With the rise in technology, there is a huge shift in the digital advertising world. Everybody is giving programmatic a warm embrace. We over here are trying to simplify theRead more

Ad:tech 2017: Phenomenal marketing and media technology event!

Gurgaon, New Delhi is all set to host India’s best marketing and media technology event, ad:tech on 9th and 10th March 2017, at the Leela Ambience Gurgaon. At ad:techRead more

Mobile Marketing is Already Reaping a Positive Outcome

Mobile Marketing's Positive outcome

Over the past couple of years, mobile marketing has appeared as the game-changer for businesses and customers around the world. Mobile marketing is emerging and it willRead more

It’s Time to Rebuild Your Digital Advertising Strategy: Consider The User First

Digital Advertising strategy 935X345

A series of digital innovations have made it conceivable for advertisers to reach global audiences with unparalleled speed and accuracy. Gradually, it has become clear that theRead more

Programmatic Advertising and The Rapid Transformations of 2016

Market changes in Programmatic Advertising 935X345

The programmatic industry is evolving fast, so how exactly can brands keep up the pace with new platforms for programmatic display, budding technology to purchaseRead more