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Guide to Ad Fraud Prevention for Advertisers

The sophistication of fraudulent activities and the inability of the entire media supply chain toKnow More

Things to consider before starting your ad campaign.

While starting with a new campaign, a media planner needs to study more about theKnow More

Advertisers are opting for programmatic, but why should publishers?

Programmatic is a sensational technology in online advertising, and digital advertisers are loving it. ManyKnow More

Video advertising beyond YouTube and Facebook!

Since 2015, consumption of video content has increased 10 folds. In 2017, people are consumingKnow More

What is header bidding?

Header bidding is a programmatic technique in which publisher places the header bidding wrapper inKnow More

Engagement ads: An incredible game-changing aspect

The engagement ads are the new buzz word in the advertising industry. The main motiveKnow More

Why should publishers monetize their inventory with programmatic?

With the rise in technology, there is a huge shift in the digital advertising world.Know More

Ad:tech 2017: Phenomenal marketing and media technology event!

Gurgaon, New Delhi is all set to host India’s best marketing and media technology event,Know More

Mobile Marketing is Already Reaping a Positive Outcome

Over the past couple of years, mobile marketing has appeared as the game-changer for businessesKnow More

It’s Time to Rebuild Your Digital Advertising Strategy: Consider The User First

A series of digital innovations have made it conceivable for advertisers to reach global audiencesKnow More