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What Is Contextual Advertising & How Does It Work?

BlogSeptember 11, 2020197Views 0Likes 0Comments

Contextual advertising lets the advertiser display relevant ads bases on the website’s content rather than the data about the visitor. It is a practice of placing your ads on the pages that are contextually relevant to your product or ad. This is a great tactic that ensures your ads are being seen by the relevant…

What Is Location-Based Advertising?

BlogSeptember 7, 2020247Views 0Likes 0Comments

Location-based advertising, simply put, is a technology that lets mobile ads cut through the clutter and stand out from the crowd of advertisements. It lets you send marketing messages to the audience when they’re in a specific geographical radius.Small to medium sized businesses have increasingly leveraged the power of location-based advertising to increase foot-fall at…

Influencer Marketing Vs Affiliate Marketing

BlogAugust 27, 2020167Views 0Likes 0Comments

What inspires an influencer to post? It is all about passion and payment. However, payment can boost that passion and often result in a killer influential post for brands. One thing you should always keep in mind, i.e. bloggers spend a lot of time building their influence. Requesting them to share a new product or…

What is a Supply-Side Platform? It’s Working, Features & Benefits

BlogAugust 17, 2020228Views 0Likes 0Comments

What is a Supply-Side Platform? A supply-side platform is a software or tool used by publishers to monetize their website by managing and selling the available inventories (ad space) to the advertisers. With the use of supply-side platforms, web owners can sell their ad spaces in an automated fashion. As opposed to DSPs, i.e, demand-side…

Why Should You Promote Your Brand Using Display Advertisement?

BlogAugust 10, 2020182Views 0Likes 0Comments

Marketing is the essence of every single business. In this digital age, growing sales, as well as revenues, are equivalent to being successful by the usage of existing marketing technologies. There are various ways to get your marketing message across, i.e. never underrate the value of online display advertising. This type trades your product or…

Demystifying Demand Side Platform: Working, Features, Components & Benefits

BlogAugust 6, 2020229Views 0Likes 0Comments

What is a Demand Side Platform? DSP (Demand Side Platform) is a software used by advertisers to buy ad inventories across various formats programmatically. It automates the whole process with the help of RTB and allows buying ad inventory in the real-time.Advertisers buy the available ad inventories from SSPs, i.e, supply-side platforms, also known as…

Why Should Advertisers Invest In Programmatic Video Ads

BlogAugust 3, 2020156Views 0Likes 0Comments

Online video streaming back in the early 2000s was all about video-buffering and long pauses interrupting the video. Thanks to the terribly low data speeds, people tended to avoid online video streaming. Those were the 2G days. But internet speeds have been increasing at a steady pace since then. With the advent of technologies like…

Programmatic Advertising: Redefining The Dimensions Of Digital Advertising In India

BlogJuly 27, 2020141Views 0Likes 0Comments

Imagine yourself to be a marketer of an automobile company. You have been running ad campaigns for the promotion of your newly launched model. Unfortunately, the campaign results and brand recall have been poor. You go into the depths of the problem areas and come to the conclusion that you need more efficient means to…

Artificial Intelligence and Programmatic Advertising – A Transformative Alliance

BlogJuly 23, 2020163Views 0Likes 0Comments

Artificial Intelligence (AI) is transforming the face of businesses across the world. Right from banking, to medical, automobile, and communications. You name it and AI is already transforming the sector. I am sure you must be familiar with the long process of scrutinising loan applications. When loan applications are submitted, they must be reviewed meticulously.…

Dynamic Creative Optimization: Powering Personalized Ad Experiences

BlogJuly 20, 2020238Views 0Likes 0Comments

An increasing number of brands are losing their customers’ trust by serving irrelevant ads. To regain trust and drive more engagement, marketers work hard to make ads that are highly personalized for the user. On the flip side, numerous marketers are still using static ads for display advertising and the content within the ads does…

How To Target Your Consumers Through Programmatic Omnichannel Targeting

BlogJuly 15, 2020200Views 0Likes 0Comments

In today’s digital world, brands must cut through a great deal of clutter to reach the right customers. To achieve this, brands need to differentiate themselves from the crowd. This can be done by changing their communication approach. One differentiating factor that can help brands do this is crafting a personalized brand communication for their…

Connected TV is the Future of Programmatic Advertising

BlogJuly 3, 2020175Views 0Likes 0Comments

It is quite likely that you have already heard the term “Connected TV”. It is the latest buzzword in the entertainment and technoloy circles. In spite of this, it is surrounded by a lot of confusion and many are still seeking clarity on this subject. If you too are looking for answers on the same,…

Author page: admin

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What Is Contextual Advertising & How Does It Work?

What Is Location-Based Advertising?

Influencer Marketing Vs Affiliate Marketing

What is a Supply-Side Platform? It’s Working, Features & Benefits

Why Should You Promote Your Brand Using Display Advertisement?

Demystifying Demand Side Platform: Working, Features, Components & Benefits

Why Should Advertisers Invest In Programmatic Video Ads

Programmatic Advertising: Redefining The Dimensions Of Digital Advertising In India

Artificial Intelligence and Programmatic Advertising – A Transformative Alliance

Dynamic Creative Optimization: Powering Personalized Ad Experiences

How To Target Your Consumers Through Programmatic Omnichannel Targeting

Connected TV is the Future of Programmatic Advertising

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