Programmatic advertising has made significant progress since it was first introduced. Presently, it stands as a potent tool that empowers digital marketers to connect with their desired audience in a highly effective manner. Nevertheless, despite its increasing popularity, programmatic advertising remains encircled by misconceptions and myths.In this blog post, we will debunk some…
Mumbai, 30th June 2023 – As an innovative and ambitious digital advertising platforms provider, Vertoz has recently welcomed 10 bright interns to its team. This decision not only adds fresh perspectives and energy to the company but also provides a valuable opportunity for these young individuals to kickstart their careers in the ever-evolving field of…
Mumbai, 29th June 2023 – Father's Day at Vertoz was a memorable experience as the company organized a special chilling session to show appreciation for the fathers in their workforce. The event featured Manicure and Pedicure sessions, providing a well-deserved break and self-care opportunities for the hardworking dads at Vertoz.
The office ambiance underwent…
Mumbai, 13th June 2023 – Vertoz Advertising Ltd has announced the acquisition of a 1.82% share in Cheerio, a prominent marketing automation technology software provider based in India. With a strategic investment, Vertoz aims to capitalize on the synergies between the two companies and expand its position in the fast-evolving marketing & advertising technology…
Mumbai, 6th June 2023 – IncrementX is a Leading Media Representation Platform, has announced a strategic partnership with Dantri, Vietnam's largest electronic news publication, to represent them in the Western market. This alliance will concentrate on representing advertising inventory in significant Western nations like the United States, the United Kingdom, and Canada.
With an extensive…
Mumbai; 25th April 2023: For the Financial Year ended March 31, 2023, Vertoz Advertsing Limited registered a Consolidated Net Revenue of ₹ 82.81 crore, growth of staggering 99.01% over the preceding year. Consolidated Profit after Tax stood at ₹ 11.04 crores, an increase of 80.98% over previous year. The Standalone Net Revenue for the Financial…
Mumbai; 9th February 2023: Vertoz Advertising Limited (NSE: VERTOZ), has achieved strong operating results for the Quarter ended December 31, 2022, both on Standalone and Consolidated basis.The Board Meeting was held on February 9, 2023, to consider the Financial Results.Performance Highlights:Consolidated Revenues from operations were at ₹ 2158.17 Lakhs during the Quarter that ended…
Mobexx has recently honored Vertoz Advertising with the “Mobile Advertising Excellence in User Acquisition Campaign” award, for their unique campaign designed for their client Broker Network. An expansive promotional campaign was created & executed to effectively reach Broker Network’s target audience and enhance their brand awareness. The campaign was a success thanks to Vertoz’s two-fold…
Today, data security is really important for organisations associated with MAdTech. With on-premise servers, the costs of maintaining the data as well as securing it becomes very high and a company cannot really compromise on the security of the data to offer competitive pricing to its customers, not to mention the extra IT support. Cloud…
Targeted advertising is a type of online advertising that is served to a particular, niche, and detailed set of audiences and not a wide spectrum of the audience. The targeting could be based on demographics, interests, behavior, location, etc. Simply put, targeted ads are those that are chosen to match the relevance of a particular…
A white-labeled DSP comes as a massive rescuer for those who spend a lot of their time and efforts on third-party DSPs in order to harness the potential of programmatic technology. It is a fully-developed and customizable DSP platform that facilitates programmatic advertising with very little amendments.It is more of a readily available tool that…
Cookies have served as an integral part of the digital marketing ecosystem to leverage user data for the purpose of targeting and retargeting the audiences. However, raising concerns about privacy breaching and scandals have paved a way for a newer future, possibly without cookies. As a result, digital marketers are now on a hunt to…