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Native advertising: Keeping it short and sweet

Change is the only constant thing! In the beginning of this article on Financial Express, our CEO Ashish Shah is talking about new improved online platforms, creativity and technology that has given rise to the major changes in native advertising.Know More

Insights on latest innovation in video tracking and video advertising

In today’s time, all the digital advertisers for video advertising are looking for a reliable and comparable viewership numbers. As we all know the consumption of video content has been increased immensely. A suite of new products called as EKAMKnow More

Programmatic Advertising Dataquest

Programmatic advertising helps in reducing risks and improve the ROI of the advertiser

What do you understand by the term ‘Programmatic’? Programmatic advertising comprises of automated buying, placement, and optimization of digital advertising as per certain business rules, where both supply and demand partners are in fact non-human. In this article, Ashish ShahKnow More

Politicians Are Using The Power Of Programmatic For Elections 2017

Today, even local political campaigns are finding that an online presence is vital to election success. Candidates can be easily outshined by opponents who simply run a better online campaign. Knowing the opportunities and taking advantage of them will improveKnow More

Budget 2017: This Is What India Inc Expects From The Finance Minister

In this interview, Ashish Shah, CEO and Founder, Vertoz Media disused about that there is an anticipation that there will be some encouraging announcements to further popularize the digital initiatives of the government. Being an AdTech firm Vertoz is veryKnow More

Indian Marketers Not Investing Enough to Make Programmatic Work

Advertisers in India are unwilling to try new tools and set aside sufficient budget in programmatic, which may prevent them from getting the results the ad platform can provide. Vertoz’s founder and CEO Ashish Shah says, all the marketers areKnow More

Ashish Shah exclusively speaks with Vikram Oza from Bloomberg Tv

During Bloomberg’s Rising Stars interaction, Vertoz CEO, Ashish Shah shared thoughts on how it all started from a small initiative to the birth of a successful online advertising business – Vertoz. Vertoz is a programmatic platform where it works withKnow More

programmatic advertising

Trending now in programmatic advertising – Ashish Shah

The programmatic world is evolving every day. Programmatic buying has been gaining motion in India as an efficient way to buy advertising inventory. Header bidding is currently trending in the programmatic advertising industry. Ashish Shah, Founder & CEO, Vertoz, talksKnow More

Ashish Shah speaks about his startup journey at Loksatta’s event

  During Loksatta’s panel interaction, Vertoz CEO, Ashish Shah shared thoughts on how it all started from a small initiative to the birth of a successful online advertising business – Vertoz. Ashish has come a long way; since his childhoodKnow More

programmatic advertising

Vertoz Appoints Sanjay Dubey As Senior Sales Director

Vertoz is thrilled to announce the appointment of Sanjay Dubey as its Senior Sales Director – India Vertoz. Vertoz has global presence and clients spread across the world, believes Mr. Dubey’s over 20 years of rich and detailed experience inKnow More

Programmatic advertising

Programmatic Advertising Strategies

In this interview, Ashish Shah talks about the company’s strategic vision and growth in providing state-of-the-art services. He speaks about how he is working to keeping the company stable and setting it on the path to profitability and success. ForKnow More

programmatic advertising

How It All Started – Vertoz

During this interaction with a leading daily of India, Loksatta, our CEO, Ashish Shah shared thoughts on how it all started for Trunkoz Group and also the birth of it’s online advertising business – Vertoz. In this interview he givesKnow More

Programmatic Advertising

Programmatic Advertising: An unmissable opportunity

The ad buying system has become more competent and cost effective ever since programmatic advertising took over the digital market. In this article, our CEO, Ashish Shah explains, how programmatic advertising is helping to resolve a lot of hitches forKnow More

programmatic ad buying

Programmatic Ad Buying Optimizes Media Spend

Programmatic advertising is all about audience discovery and accurate targeting. All the brands now want to do very specific and apt targeting. They want to select publishing platforms that can fetch in the targeted audiences they seek.  In this articleKnow More

Programmatic buying

Programmatic Advertising Replaces Traditional Media Buying and Selling

During this interaction our CEO, Ashish Shah gave insights about his brainchild and also explained why Vertoz should be on the priority list of publishers and advertisers. What is so special about our offering? We offer programmatic advertising solutions whichKnow More

Programmatic Buying

Programmatic is leading the digital market with native and in-app advertising

New research by WARC has found out that the Indian ad market is forecast to expand by 13.0% this year and a further 12.4% in 2017. Programmatic advertising is serving the industry to double in size and helped to connectKnow More

the need is to change & grow

The Need Is To Change & Grow – Impact

The facet of online advertising is ever changing! Nowadays, before we start, we search everything online which contradicts the era and scenario in the 90s. This article covers the concept of a start-up which cropped up a while back andKnow More

Vertoz

How Entrepreneurs Can Opt for Innovative Advertising and Monetization Solutions to Earn ROI

Our CEO, Ashish Shah is sharing thoughts on how entrepreneurs can choose innovative advertising and monetization solutions over traditional methods. With the recent technology evolution, the trend of traditional offline advertising has changed. Slowly all the businesses across the countryKnow More