In the era of ‘commoditization’, even programmatic comprised of economic value and it is distinguishable in terms of uniqueness and brand name. It’s all about the positives that the booming programmatic world has brought to this industry! There are numerous extents of development that point towards an optimistic future for programmatic and a stouter base for media buying in general.
Guess the three seamless elements for a perfect amalgamation in the programmatic world? They are premium audience data, programmatic technology and premium publisher inventory. Do you want to know the secret of a fruitful programmatic strategy for the publishers?
It’s nothing but a clear cut strategy in which data and inventory are sold collectively to provide advertisers with high-value, unique and targeted audiences. It is very necessary that it comprises of adequate protections in place to combat publisher data leakage and offer a reasonable trading environment for both sides of the buying equation.
‘Programmatic guaranteed’ is the key that leads to cracking the potential of digital advertising. This unique technology automates traditional media workflows, making the buying and selling process faster, more accurate and efficient.
Most importantly, it gives advertisers and publishers more time to deliver the most significant benefits of the direct relationship which they share, such as developing breakthrough concepts and meaningful, strategic media plans with delivery guarantees, and insight-rich client interactions.
Programmatic innovation doesn’t mean that buying direct is obsolete. In fact, the scenario is quite opposite, direct buying accomplishes big events in the programmatic world. In the upcoming media market trends, the front-runners will be those who will be involved effectively. Those who will linger to focus on the positive opportunities in this fast moving platform will be on the beneficiary side!