DMEXCO 2016: A Global Exposition of Programmatic Advertising!

Programmatic Advertising

DMEXCO 2016, turned out to be an incredible event for Vertoz! Following our visit to DMEXCO, the largest digital marketing conference in Europe, we would like to share some thoughts that came to us after our exhibition in Cologne.


Programmatic Advertising

DMEXCO is undeniably a very global exposition, where we can find all the players of the online marketing, i.e. advertisers, agencies, start-ups and software vendors, all coming from all over Europe and other continents. According to team Vertoz, it is the perfect place to exchange views with our partners, our customers, our prospects, but also to have our intuitions on the rhythm of digital marketing in general. Over here all global adtech professionals assemble to generate networking, learn and forecast the current and future state for marketers.


Programmatic Advertising

The top list of speakers included thought leaders like Paul Bulcke CEO, Nestlé, Dana Anderson CMO, Mondelez, Julia Goldin CMO, Lego, Richard C. Lee CMO Greater China, PepsiCo, Snapchat’s Chief Strategy Officer Imran Kahn Andy Gall CTO, Red Bull, Twitter CEO Jack Dorsey, Dr. Bruno Saelzer CEO, Bench and Facebook’s Chief Product Officer Chris Cox and many more. They stressed more about the evolutionary term ‘programmatic’ and how it strikes to the people these days. Programmatic is a useful tool that helps a customer to get the real time data and to organize his campaigns through algorithms in real time.

Amazing sessions and debate were arranged and surprisingly three new elements, rather game changers came up like, video advertising, native advertising and TV programmatic. Many speakers like Stephen Allan, Global CEO at Media.com, Stan Sugarman, Senior Vice President Europe at Salesforce, Ivan Guzenko, Michael Rubenstein, Dan Taylor were present at DMEXCO:talk! They were imparting knowledge regarding a new programmatic approach to the online advertising and upcoming market trends are what the ad tech companies across the world are planning for their customers.


Programmatic Advertising

Having exhibited at the event, we believe that it is the place to be if you focus on digital transformations, precisely in the market. We think marketers will be on cloud nine with all of the great new solutions, discussions and maybe parties that you’ll find at DMEXCO. As specified by DMEXCO‘s director Christian Muche, one of the highpoints this year is video content and native advertising. He said this is obvious that many exhibitors are offering video creation today. So much so that video seems to be playing an integral part at DMEXCO itself.


Programmatic Advertising

It was especially exciting for Vertoz to be at an event where we were exhibiting unique feature of our ingenious programmatic plex. There are very few companies in the market who offers a unique platform for both the publishers and advertisers. We are glad to announce that we are among those top players who offer proprietary technology and advanced capabilities to both. We empower a global roster of top advertisers and publishers, all under one roof!

The main motive of Vertoz behind exhibiting at DMEXCO was to show the next level of programmatic and up surging era of digitalization; what makes Vertoz unique is that we create a nexus among the tech and marketing! Meeting digital marketing demands today is quite a task, right? The key to this is to get engaged with your customers on a truly personal level and that’s what we do. We generate opportunities related to digitization and help our customer with best ROI on their campaigns.

Have you been to the event? What are your takeaways? Please share with us in the comments below.

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