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Insights, research, news and the latest from the programmatic world.

Why should publishers monetize their inventory with programmatic?

With the rise in technology, there is a huge shift in the digital advertising world. Everybody is giving programmatic a warm embrace. We over here are trying to simplify the wordRead more

Ad:tech 2017: Phenomenal marketing and media technology event!

Gurgaon, New Delhi is all set to host India’s best marketing and media technology event, ad:tech on 9th and 10th March 2017, at the Leela Ambience Gurgaon. At ad:tech whereRead more

Mobile Marketing is Already Reaping a Positive Outcome

Mobile Marketing's Positive outcome Over the past couple of years, mobile marketing has appeared as the game-changer for businesses and customers around the world. Mobile marketing is emerging and it will evolveRead more

It’s Time to Rebuild Your Digital Advertising Strategy: Consider The User First

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A series of digital innovations have made it conceivable for advertisers to reach global audiences with unparalleled speed and accuracy. Gradually, it has become clear that the entireRead more

Programmatic Advertising and The Rapid Transformations of 2016

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The programmatic industry is evolving fast, so how exactly can brands keep up the pace with new platforms for programmatic display, budding technology to purchase andRead more

Elevate Your Digital Advertising Strategy to Meet Customers’ Need

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Digital advertising is a multifaceted process; the idea is to build a creative concept that connects with the potential buyers. Advertising should be creative while staying grounded inRead more

Content Advertising Vs Display Advertising

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There are many myths on digital advertising and its approach which should be busted. Content marketing is better known as the art of communicating with customers by adding valuableRead more

Why native advertisement is the new face of the programmatic world

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The major social media platforms in the world monetize with native, in-feed ads, including Twitter, Facebook, Instagram, etc. The printing or publishing industry is rapidly following suit, asRead more

Does Ad Networks and Ad Exchanges Work Hand in Hand?

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During the dawn of online advertising, demand grew for both the publishers and advertisers! Increasing demand required fruitful ways to efficiently manage their respective buying and selling needs.Read more

Why Should You Promote Your Brand using Display Advertisement?

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Marketing is the essence of every single business. In this digital age, growing sales, as well as revenues, are equivalent to being successful by the usage of existing marketingRead more

DMEXCO 2016: A Global Exposition of Programmatic Advertising!

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DMEXCO 2016, turned out to be an incredible event for Vertoz! Following our visit to DMEXCO, the largest digital marketing conference in Europe, we would like to shareRead more

Which Ad Network is best for you?

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An ad network creates a nexus between the advertisers and the websites that want to host their ads. However, with ad networks flourishing across the globe in plenty, itRead more

Handy alternative to traditional ad buying: Programmatic Buying

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As online advertising technology seeks development, new approaches are continuously being tested to create abilities around the buying of ad space. Lately, media buyers are moving towards the programmaticRead more

How Innovative ad formats can help marketers for better engagement?

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An ad format is intended to promote advertiser’s product or services using publisher’s website as a platform. Traditional ad formatRead more

Influencer Marketing Vs Affiliate Marketing

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What inspires an influencer to post? It is all about passion and payment. However, payment can boost that passion and often result in a killer influential post for brands.Read more

Do You Really Need to Care for Bot Traffic?

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The first thing we need to understand is what a Bot or Spider is, right? Do you really need to care for bot traffic? Why? In this blog basically,Read more

Ad Blockers: Nightmare for Publishers

Ad-Blockers935x345 Online customers loathing online popping ads and ready deploy ad blockers at a vigorous rate. The situation of ad blocking is rapidly escalating and it is a large and toughRead more

7 things you should know about self serve advertising

Self serve advertising It doesn’t matter how big is your company size or how huge is your marketing business, probabilities are there that you’ve already experienced a pinch of agony whileRead more