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Insights, research, news and the latest from the programmatic world.

Advertisers are opting for programmatic, but why should publishers?

Programmatic is a sensational technology in online advertising, and digital advertisers are loving it. Many top brands are planning to spend more than 60% of their advertising budget on programmatic advertising.Read more

Video advertising beyond YouTube and Facebook!

Video Advertising Since 2015, consumption of video content has increased 10 folds. In 2017, people are consuming most data for online videos, online news, live streaming of shows & events, etc. Advertisers areRead more

What is header bidding?

Header bidding is a programmatic technique in which publisher places the header bidding wrapper in the website’s header section. This implementation enables external demand sources to conduct an auction outside ofRead more

Engagement ads: An incredible game-changing aspect

The engagement ads are the new buzz word in the advertising industry. The main motive of these engagements ads is to deliver interactive and innovative ads for users to engage withRead more

Why should publishers monetize their inventory with programmatic?

With the rise in technology, there is a huge shift in the digital advertising world. Everybody is giving programmatic a warm embrace. We over here are trying to simplify the wordRead more

Ad:tech 2017: Phenomenal marketing and media technology event!

Gurgaon, New Delhi is all set to host India’s best marketing and media technology event, ad:tech on 9th and 10th March 2017, at the Leela Ambience Gurgaon. At ad:tech whereRead more

Mobile Marketing is Already Reaping a Positive Outcome

Mobile Marketing's Positive outcome Over the past couple of years, mobile marketing has appeared as the game-changer for businesses and customers around the world. Mobile marketing is emerging and it will evolveRead more

It’s Time to Rebuild Your Digital Advertising Strategy: Consider The User First

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A series of digital innovations have made it conceivable for advertisers to reach global audiences with unparalleled speed and accuracy. Gradually, it has become clear that the entireRead more

Programmatic Advertising and The Rapid Transformations of 2016

Market changes in Programmatic Advertising 935X345
The programmatic industry is evolving fast, so how exactly can brands keep up the pace with new platforms for programmatic display, budding technology to purchase andRead more

Elevate Your Digital Advertising Strategy to Meet Customers’ Need

digital advertising

Digital advertising is a multifaceted process; the idea is to build a creative concept that connects with the potential buyers. Advertising should be creative while staying grounded inRead more

Content Advertising Vs Display Advertising


There are many myths on digital advertising and its approach which should be busted. Content marketing is better known as the art of communicating with customers by adding valuableRead more

Why native advertisement is the new face of the programmatic world

native advertisement

The major social media platforms in the world monetize with native, in-feed ads, including Twitter, Facebook, Instagram, etc. The printing or publishing industry is rapidly following suit, asRead more

Does Ad Networks and Ad Exchanges Work Hand in Hand?

ad network

During the dawn of online advertising, demand grew for both the publishers and advertisers! Increasing demand required fruitful ways to efficiently manage their respective buying and selling needs.Read more

Why Should You Promote Your Brand using Display Advertisement?


Marketing is the essence of every single business. In this digital age, growing sales, as well as revenues, are equivalent to being successful by the usage of existing marketingRead more

DMEXCO 2016: A Global Exposition of Programmatic Advertising!

Programmatic Advertising

DMEXCO 2016, turned out to be an incredible event for Vertoz! Following our visit to DMEXCO, the largest digital marketing conference in Europe, we would like to shareRead more

Which Ad Network is best for you?


An ad network creates a nexus between the advertisers and the websites that want to host their ads. However, with ad networks flourishing across the globe in plenty, itRead more

Handy alternative to traditional ad buying: Programmatic Buying


As online advertising technology seeks development, new approaches are continuously being tested to create abilities around the buying of ad space. Lately, media buyers are moving towards the programmaticRead more

How Innovative ad formats can help marketers for better engagement?

How Innovative ad formats can help marketers for more engagement-935x345

An ad format is intended to promote advertiser’s product or services using publisher’s website as a platform. Traditional ad formatRead more

Influencer Marketing Vs Affiliate Marketing


What inspires an influencer to post? It is all about passion and payment. However, payment can boost that passion and often result in a killer influential post for brands.Read more

Do You Really Need to Care for Bot Traffic?


The first thing we need to understand is what a Bot or Spider is, right? Do you really need to care for bot traffic? Why? In this blog basically,Read more